Marketing Technology Manager

Marketing Technology Manager

Location: Manchester (Hybrid working)
Contract: Permanent | Full-time

At Freshfields, our Marketing & Business Development (MBD) team is a dynamic global network of specialists who define the client experience and shape the perception of our firm worldwide. We combine creativity, data-driven insights, and cutting-edge technology to deliver impactful campaigns and client engagement strategies.

We are seeking a Marketing Technology Manager to join our Global Operations team, playing a pivotal role in driving CRM excellence and innovation across the firm. Reporting to the Senior Manager, Global CRM Operations, you will manage and evolve our global CRM platform (Salesforce), ensuring it delivers maximum value for marketing and business development initiatives.

What you’ll do

• Act as the subject matter expert for Salesforce, advising on best practices and system enhancements.

• Collaborate with senior stakeholders to shape and execute CRM strategy aligned with global business objectives.

• Lead and mentor the data quality team, ensuring robust governance and compliance.

• Drive platform optimisation, leveraging AI and automation tools to enhance workflows and unlock insights.

• Promote CRM adoption and engagement through training, dashboards, and proactive support.

• Continuously improve systems, data, and processes to keep pace with evolving business needs.

What you’ll bring

• Degree-level education with strong analytical and problem-solving skills.

• Proven experience managing CRM platforms (including Salesforce) in a professional services environment.

• Strong commercial acumen and understanding of how CRM drives client engagement and growth.

• Excellent communication and influencing skills, with the ability to lead change and collaborate globally.

• Highly IT literate, proficient in Microsoft 365 and experienced in managing and validating data.

• Salesforce Administrator Certification (ADM 201)

• Familiarity with Power BI, Power Automate, and AI tools

Why join us?

• Work with a high-performing international team in a global elite law firm.

• Access to professional development, global exposure, and cutting-edge technology.

• A culture that values diversity, collaboration, and innovation.

• Hybrid working arrangements and a strong focus on wellbeing.

Inclusion

Freshfields is an equal opportunities employer and all applications received by the firm will be considered on the basis of their merit alone. We welcome applications from all suitably qualified individuals regardless of background. All offers of employment will be conditional on the candidate having/securing the right to work in the UK in the role in question and providing the firm with evidence of that right (as required by the Immigration, Asylum and Nationality Act 2006) prior to employment commencing.

Freshfields is a Ban the Box employer. We ask applicants to disclose criminal convictions only if and when a conditional job offer is made. A conviction does not automatically lead to withdrawal of the offer: we make decisions on a case-by-case basis and take a number of relevant factors into account (e.g. the role you are applying for and the circumstances of the offence). You would have the opportunity to discuss the matter with us before we make a decision.