Harbor is seeking a Marketing Operations Manager to join our growing team. As the Marketing Operations Manager, you’ll play a key role in driving the success of Harbor’s Account-Based Marketing (ABM), email marketing, and digital initiatives. Working closely with our marketing and go-to-market teams, you’ll leverage data to optimize campaigns and track performance across our digital and social channels, ensuring that our marketing programs are both impactful and effective.
What you’ll do:
- Data Management & Insights: Build and maintain a comprehensive marketing database to support targeted and data-driven ABM and email marketing initiatives.
- Campaign Optimization: Track and analyze the performance of ABM, email, and digital campaigns, identifying trends and opportunities to improve reach, engagement, and conversions.
- Account-Based Marketing: Collaborate with Client Engagement to define high-value account segments, manage ABM campaigns, and evaluate their influence on pipeline and revenue.
- Email Marketing Execution: Manage email marketing operations, implementing segmentation, A/B testing, and reporting to optimize engagement.
- Digital & Social Performance Tracking: Oversee the analysis of digital and social media efforts, measuring performance across key metrics to drive data-informed decisions.
- Marketing Technology & Process Improvement: Optimize our marketing tech stack, ensuring data accuracy, seamless workflow, and alignment across CRM, marketing automation, and analytics tools.
- Cross-Functional Collaboration: Partner with Client Operations, IT, and other marketing specialists to support campaign alignment, share insights, and drive impactful results.
We think you’ll be a great fit if you have:
- Education: Bachelor’s degree in Marketing, Business, Analytics, or related field.
- Experience: 5+ years in marketing operations or demand generation, with experience in ABM and email marketing, preferably in a B2B environment.
- Technical Proficiency: Hands-on experience with marketing automation tools (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and data analytics platforms.
- Analytical Skills: Strong ability to interpret data, draw insights, and make data-driven recommendations.
- Project Management: A track record of managing multiple initiatives in a fast-paced environment.
- Communication Skills: Clear and effective communicator, capable of translating technical insights into actionable strategies.
About Us:
Harbor is the preeminent provider of expert services across strategy, legal technology, operations, and intelligence. Our globally integrated team of 800+ strategists, technologists, and specialists navigate alongside our clients – leading law firms, corporations, and their law departments – to provide essential resources and invaluable insights. Anchored in a rich heritage of deep knowledge, steadfast relationships, and mutual respect, our unwavering dedication lies in shaping the future of the legal industry and fostering enduring partnerships within our community and ecosystem.
Harbor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, civil union status, national origin, ancestry, age, parental status, disabled status, veteran status, or any other legally protected classification, in accordance with applicable law.
Top Skills
What We Do
Harbor is the preeminent provider of expert services across strategy, legal technology, operations, and intelligence. Our globally integrated team of 800 strategists, technologists, and specialists navigates alongside our clients – leading law firms, corporations, and their law departments – to provide essential resources and invaluable insights.
Anchored in a rich heritage of deep knowledge, steadfast relationships, and mutual respect, our unwavering dedication lies in shaping the future of the legal industry, and fostering enduring partnerships within our community and ecosystem
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