Manage a product portfolio across commercialization, pricing, profitability, go-to-market planning, and portfolio growth. Develop trade, shopper, digital, media, and brand marketing strategies while coordinating agencies, vendors, and cross-functional stakeholders. Use consumer insights, competitive intelligence, analytics, and performance data to optimize positioning and customer engagement. Oversee advertising and promotion budgets, measure ROI, and support achievement of sales and marketing KPIs.
Working at Freudenberg: We will wow your world!
Responsibilities:- Manage the product portfolio (existing and new products), including commercialization, market growth, go-to-market plans, profitability tracking, product P&L, and gross margin performance by category.
- Implement product, portfolio, and pricing strategies (NRM) in alignment with Regional and Global Marketing teams.
- Leverage data analytics, consumer and shopper insights, competitive intelligence, and portfolio performance to optimize product positioning and provide continuous feedback to Regional and Global teams.
- Develop and execute trade and shopper marketing strategies, including product assortment, pricing, merchandising, promotions, and customer-specific selling stories to drive awareness, trial, and sales growth.
- Support the Head of Marketing in planning and executing media campaigns (paid digital and traditional), ensuring alignment with brand objectives and communication strategies.
- Orchestrate the digital customer journey across Paid, Owned, Shared, and Earned channels, from planning to execution, driving engagement, conversion, and KPI achievement.
- Manage the A&P budget for the assigned portfolio, ensuring effective investment decisions, controlled spending, well-executed promotions, and clear ROI measurement.
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- 3–4+ years of experience in a broad Marketing role, ideally within the FMCG or Consumer industry
- Proven experience in digital marketing, media management, SEO, and performance-driven campaigns.
- Strong understanding of market trends, consumer behavior, customer insights, and data analytics tools (e.g., Nielsen, IRI).
- Experience managing external agencies, vendors, and cross-functional stakeholders.
- Solid business acumen with a good understanding of KPIs, P&L management, pricing, and commercial performance.
- Experience in Brand Management, Category Management, and Project Management.
- Strong communication, presentation, and leadership skills, with the ability to think strategically, critically, and holistically.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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