Manage a product portfolio across commercialization, pricing, profitability, go-to-market planning, and portfolio growth. Develop trade, shopper, digital, media, and brand marketing strategies while coordinating agencies, vendors, and cross-functional stakeholders. Use consumer insights, competitive intelligence, analytics, and performance data to optimize positioning and customer engagement. Oversee advertising and promotion budgets, measure ROI, and support achievement of sales and marketing KPIs.
Working at Freudenberg: We will wow your world!
Responsibilities:- Manage the product portfolio (existing and new products), including commercialization, market growth, go-to-market plans, profitability tracking, product P&L, and gross margin performance by category.
- Implement product, portfolio, and pricing strategies (NRM) in alignment with Regional and Global Marketing teams.
- Leverage data analytics, consumer and shopper insights, competitive intelligence, and portfolio performance to optimize product positioning and provide continuous feedback to Regional and Global teams.
- Develop and execute trade and shopper marketing strategies, including product assortment, pricing, merchandising, promotions, and customer-specific selling stories to drive awareness, trial, and sales growth.
- Support the Head of Marketing in planning and executing media campaigns (paid digital and traditional), ensuring alignment with brand objectives and communication strategies.
- Orchestrate the digital customer journey across Paid, Owned, Shared, and Earned channels, from planning to execution, driving engagement, conversion, and KPI achievement.
- Manage the A&P budget for the assigned portfolio, ensuring effective investment decisions, controlled spending, well-executed promotions, and clear ROI measurement.
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- 3–4+ years of experience in a broad Marketing role, ideally within the FMCG or Consumer industry
- Proven experience in digital marketing, media management, SEO, and performance-driven campaigns.
- Strong understanding of market trends, consumer behavior, customer insights, and data analytics tools (e.g., Nielsen, IRI).
- Experience managing external agencies, vendors, and cross-functional stakeholders.
- Solid business acumen with a good understanding of KPIs, P&L management, pricing, and commercial performance.
- Experience in Brand Management, Category Management, and Project Management.
- Strong communication, presentation, and leadership skills, with the ability to think strategically, critically, and holistically.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Home and Cleaning Solutions Limited (United Kingdom)Similar Jobs
Information Technology
Owns strategic partner marketing plans for global technology vendors, including partner funding, demand-generation campaigns, messaging, execution, performance reporting, and ROI optimization. Builds relationships with vendors, sales teams, creative teams, digital specialists, and agencies to drive pipeline, sales acceleration, market expansion, and profitability. Manages campaign budgets, funding claims, partner reporting, and multiple deadlines.
Top Skills:
CRMHubspotMarketing Automation
Information Technology
Develops and executes partner marketing strategies and multi-channel campaigns for global technology vendors. Manages partner funding, campaign planning, demand generation, performance reporting, ROI analysis, and funding claims. Builds relationships with vendor partners, sales teams, creative and digital specialists, and external agencies to drive pipeline, revenue growth, and market expansion.
Top Skills:
Crm SystemsDigital MarketingHubspotMarketing Automation Systems
Artificial Intelligence • Big Data • Enterprise Web • Fintech • Software • Financial Services
Leads end-to-end marketing campaign and event activation across EMEA, including planning, logistics, vendor coordination, budgets, regional adaptation, sales enablement, lead handoffs, stakeholder communication, and performance reporting. Partners with Sales, SDRs, marketing operations, and regional teams to generate and improve pipeline. The role is London-based or hybrid with travel across EMEA as needed.
Top Skills:
HubspotMarketoSalesforce
What you need to know about the Manchester Tech Scene
Home to a £5 billion digital ecosystem, including MediaCity, which consists of major players like the BBC, ITV and Ericsson, Manchester is one of the U.K.'s top digital tech hubs, at the forefront of advancements in film, television and emerging sectors like as e-sports, while also fostering a community of professionals dedicated to pushing creative and technological boundaries.
