Marketing Manager

Key Responsibilities
Campaign Planning & Delivery

• Own assigned vertical campaigns from planning through to execution, optimisation and on-time delivery.
• Develop a strong understanding of customer needs, competitors, sector trends and channel mix to inform coordinated multi-channel campaign plans.
• Collaborate across Marketing, Sales and Product Marketing, using audience research, data sourcing and segmentation to support commercial and go-to-market priorities.

Partnerships & Events

• Build and maintain relationships with key industry and strategic partners, identifying joint marketing and promotional opportunities.
• Plan, coordinate and attend relevant industry exhibitions, conferences, networking events and awards, including regular UK travel.
• Deliver owned events such as webinars and customer or prospect events, coordinating content, promotion, speakers, logistics and follow-up.

Content Creation & Communications

• Create high-quality marketing content across email, web, landing pages, blogs, articles, campaign communications and lead-generation assets.
• Develop thought leadership content including reports, guides, webinars and downloadable resources.
• Edit, proofread and create on-brand written and visual content, using tools such as Canva or Adobe Express where required.

Email & Digital Marketing

• Plan and deliver targeted email campaigns across acquisition, lead nurture, customer engagement, upsell and cross-sell activity.
• Collaborate with CRM and Email Marketing teams to ensure effective campaign setup, targeting and delivery.
• Coordinate activity across web, social and other digital channels to deliver joined-up multi-channel campaigns.

Creative, Agency & Production Management

• Develop clear creative briefs for agencies and internal teams across design, web, social, CRM and events.
• Manage assets and events from brief to delivery, coordinating timelines, stakeholders, feedback and approvals.
• Balance hands-on content creation with specialist agency support, maintaining consistency across messaging, creative and brand.

Performance Measurement & Optimisation

• Track campaign performance against agreed KPIs and produce clear reports, insights and recommendations.
• Identify and share campaign learnings and feedback to drive continuous improvement and optimisation.
• Provide stakeholders with clear updates on marketing activity, performance, priorities and outcomes.

Skills, Knowledge and Expertise

• Proven experience planning and delivering multi-channel B2B marketing campaigns, events and partnership activity within an enterprise environment.
• Strong content creation, writing, editing and proofreading skills, with experience using tools such as Canva or Adobe Express and a good eye for brand and design.
• Excellent organisational and project management skills, with the ability to manage multiple campaigns, priorities, budgets and deadlines.
• Strong stakeholder and relationship management skills, working effectively across Sales, Product Marketing, specialist teams, external partners and agencies.
• Commercially and analytically minded, with strong Excel and PowerPoint skills and the ability to report on performance and present confidently to stakeholders.
• Proactive, reliable and accountable, with strong attention to detail and a focus on delivering high-quality, measurable results.
• Degree educated, ideally in Marketing or a related discipline; CIM or another relevant professional qualification advantageous.
• Flexible to travel across the UK for events, partner activity and meetings, including occasional overnight stays.

KPIs

• Campaign Performance: Deliver campaigns on time and on brand, generating measurable leads, opportunities and pipeline contribution.
• Digital & Audience Performance: Drive email engagement, conversion and growth of relevant, segmented campaign audiences.
• Partnerships & Events: Successfully deliver partner campaigns and events, measured through engagement, attendance and leads generated.
• Optimisation: Apply campaign insights, testing and learnings to continuously improve future activity and performance.
• Delivery Quality: Maintain high standards of accuracy, attention to detail and brand consistency.
• Stakeholder Collaboration: Work effectively across Sales, Product Marketing, Shared Services, agencies and external partners to deliver agreed priorities.

About
At ParentPay Group, we believe that when schools run well, students thrive. That’s why we’ve spent decades building the operating system that supports well‑run schools – a seamless layer of tools, insights, and support that makes school life simpler for teachers, leaders, caterers, parents, and students alike.From cashless payments and parent engagement to catering management, library systems, and MIS platforms, we connect the everyday parts of education through simple, secure, and connected tools. What began as a way to make school payments easier has grown into Europe’s leading EdTech group – trusted by over 20,000 schools and 9 million users across the UK and Europe.Every day, our platforms process millions of payments, messages, and data points, quietly working in the background so schools can shine out front. Together, we’re helping schools save time, cut costs, and create more time for learning.ParentPay Group is more than a collection of brands. We are a group of people dedicated to supporting well‑run schools and giving time back to teachers, parents, caterers, admin staff – and most importantly, to students.