Marketing Manager – Strategic Propositions

Job Description:

Marketing Manager – Strategic Propositions 

Location: Bupa Place, Salford Quays, M50 3SP / Hybrid working 

Contract: 12 months fixed term contract, Full time 

Hours: 37.5 hours a week – Monday to Friday 

Salary: up to £60,000 + 10% Management Bonus + Excellent Benefits 

Closing Date: Wednesday 4th February 2026 

We make health happen 

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. 

You’ll be working closely with Product to develop Clinics market-leading propositions, and with Marketing to ensure they are effectively delivered to market to achieve sustainable and profitable growth. You will also be responsible for managing key external partnerships ensuring they contribute meaningfully to growth, reputation and customer experience.  

New propositions might be as part of a wider Bupa UK strategic growth pillar or a new proposition development/partnership with a 3rd party provider. 

You’ll help us make health happen by: 

• Ensure all plans align with Clinics BAU marketing activity and the Bupa UK wider marketing strategy
• Work closely with sub teams within the Clinics Marketing team across acquisition, retention and local marketing to enable campaign delivery
• Develop effective working relationships with stakeholders of all levels including Product, Brand, Digital, PR, Health Content Operations, Data and Commercial
• Finance, to help drive the marketing agenda and ensure the marketing plan and spend is executed to maximum efficiency
• Act as the primary point of contact for partners, managing relationship development, contracts, and ongoing collaboration
• Identify new partnership opportunities that strengthen propositions or expand market reach
• Ensure partners are effectively integrated into marketing initiatives and proposition delivery
• Provide clear, structured briefs and proposition packs for internal teams to facilitate effective go-to-market plans
• Support the development of multichannel launch plans and marketing campaigns
• Ensure consistency of proposition messaging across all customer touchpoints through the creation of messaging manifestos for our key propositions
• Use customer insight, competitor intelligence, and performance data to inform proposition development and refinement
• Measure key metrics related to proposition uptake, brand impact, and partnership performance
• Continuously optimise propositions and partnerships based on insight, feedback, and market shifts
• Collaborate closely with the Central Brand Team to ensure that new propositions creative and messaging ladders up to the overall brand platform and push for wider Clinics awareness through Brand-led activity 

Key Skills / Qualifications needed for this role: 

• Be an experienced, multi-disciplined – digitally focused - marketeer with an impressive track record of achieving commercial objectives
• Have strong campaign planning and delivery and budget management experience
• Effective, influential communication, story-telling and presentation skills
• Strong ability to synthesise insight and turn it into clear, compelling propositions
• Experience working with Product teams and influencing cross-functional stakeholders
• Commercially astute with strong strategic thinking capabilities
• Curious, proactive, and insight driven with excellent analytical skills
• Highly collaborative and able to build strong, trusting relationships
• Confident in challenging approaches to ensure the best outcome for customers and the business
• Organised, with strong project management skills and attention to detail
• Able to navigate a fast paced environment and balance multiple priorities

Benefits: 

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. 

Joining Bupa in this role you will receive the following benefits and more: 

• 25 days holiday, increasing through length of service, with option to buy or sell 
• Bupa health insurance as a benefit in kind
• Long Service - For every milestone at Bupa we will reward you with ecards, extra holidays and money!
• Interest- free annual travel Loan to enable the purchase of public transport annual season tickets
• Wagestream - Have early access up to 40% of your earned wages within minutes
• Competitive Pension plans and Parental leave options as well as access to unique products such as our Menopause plan
• My Bupa Extras - discounts at your favourite retailers, plus a huge range of tools, content and information to support you with your wellbeing 

Why Bupa? 

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. 

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences. 

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. 

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