As a Marketing Manager, EMEA, you’ll implement the marketing strategy and manage the social media presence for Broad Arrow Group companies in the UK and Europe, including Broad Arrow Auctions, Broad Arrow Private Sales and Broad Arrow Capital.
Ready to get in the driver’s seat? Join us!
What you’ll do
- Work closely with global marketing team to develop and execute an effective marketing strategy for Broad Arrow Group (BAG) EMEA, focused on building brand awareness and engagement across platforms
- Define OKRs and objectives – both short and long-term
- Manage regional marketing calendar and content creation workflow
- Create and publish content for BAG EMEA website and social media channels, including Instagram, Facebook, LinkedIn, and Twitter
- Provide monthly reports on social media engagement and growth
- Oversee all community management, including responding to comments and DMs, monitoring sentiment, and liaising with appropriate departments as needed
- Manage social media collaborations and influencer partnerships
- Coordinate with car specialists to leverage upcoming consignments for content creation and ensure that marketing campaigns align with business needs
- Ensure staff awareness of social media policy, brand guidelines, and best practices
- Arrange production and on-time delivery of print materials, signage, stationery, and other branded items for BAG auctions and other events
- Provide support on photography and video shoots as required; maintain strong working relationships with photographers, videographers and other suppliers
- Manage regional marketing budget, in line with annual plan
- Conduct monthly competitor and industry analysis to identify trends, gaps, and opportunities and make recommendations for continuous improvement
- Produce post-sale marketing analytics reports
This might describe you
- Bachelor’s degree or equivalent, preferably in Communications, Marketing, Public Relations, Media, Journalism, or similar field
- Strong marketing, social media experience
- Experienced Adobe Creative Suite user
- Results-oriented communicator with proven experience of managing marketing campaigns in automotive, auction, entertainment, or luxury goods/events industry
- Global perspective shaped by working with teams and brands around the world
- Excellent written and verbal communication skills, including media writing and copywriting
- Strong project management and organizational skills
- Ability to deliver under time pressure and adhere to internal and media deadlines
- High level of integrity and work ethic
- Ability to manage time effectively in an independent work-from-home environment
- Positive attitude with a strong orientation for partnership and collaboration
- Collector car knowledge is advantageous but not a prerequisite
Other things to note
- This position can be worked as a remote position within the United Kingdom.
- Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.
Say hello to Hagerty
Hagerty is an automotive enthusiast brand and the world’s largest membership organization. Along with being a best-in-class provider of specialty insurance for enthusiasts, Hagerty is also home to the Hagerty Drivers Foundation, Garage + Social, Hagerty Drivers Club, Marketplace and so much more. Committed to saving driving for future generations, each and every thing Hagerty does is dedicated to the love of the automobile.
Hagerty is a rapidly growing company that values a winning culture. We provide meaningful work for and invest in every single team member.
At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference. We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.
If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Vermont, Washington, British Columbia, Canada please email [email protected] for compensation, comprehensive benefits and the perks that set us apart.
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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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