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Kraft Heinz

Marketing Manager - Away from Home (12-month FTC)

Posted 23 Days Ago
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Hybrid
London, Greater London, England
Senior level
Hybrid
London, Greater London, England
Senior level
The Marketing Manager is responsible for delivering B2C and B2B marketing plans for the Kraft Heinz Away from Home business unit. Key responsibilities include collaborating with sales and culinary teams, managing trade marketing activities, leading a team, and overseeing the marketing budget. The role demands excellent communication skills and project management capabilities to drive innovative marketing strategies and achieve business objectives.
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Job Description
We have an excellent opportunity available for an experienced Marketing Manager to make a difference at Kraft Heinz. The Marketing Manager role lies within the European Away from Home (AFH) business unit. You'll be working in a high performing team, alongside peers always trying to reach the next level.
This contract is for an initial parental leave cover of 12 months.
You'll be reporting into Tom Franklin, Away From Home Director, Northern Europe. Get ready for a lot of exposure to internal senior stakeholders! The delivery of the Away from Home B2C and B2B Marketing plans will be your primary responsibility.
What you'll do:

  • Collaborate with the AFH sales and Culinary teams to identify and activate AFH initiatives, whilst delivering positive consumer experiences (e.g. Events & experiential, virtual stores, limited time offer activation, customer partnerships, menu & merchandise branding)
  • Develop a pipeline of sales-driving trade marketing activities to support growth of KHC products in wholesale / e-wholesale partnering with Kraft Heinz's trade agency, RTM and ecomm teams
  • Co-ordinate with Regional & Global AFH teams to ensure communication and execution of key zone marketing & innovation initiatives with the UK
  • Planning of the AFH Marketing budget, able to do more with less whilst ensuring appropriate resource allocation for growth driving activities
  • Lead the relationship with Design, B2B Trade, PR and Insight agencies, ensuring delivery of cost-effective, high impact campaigns, content and insights
  • Drive the N. Europe AFH innovation agenda using a wide source of insights to inform our innovation pipeline and ensure long-term menu relevancy for our products
  • Lead the Equipment and Merchandise Strategy ensuring that the sales team are equipped with the equipment needed to win and retain business & drive the merchandising of this with support of ecom and global digital teams
  • Lead a team of three (1 x Innovation Manager, 1 x Brand Manager, 1 x Junior Brand Manager), providing them with guidance and coaching on their work, prioritising and delegating effectively across the team to maximise support and customer impact


What you'll need:

  • Knowledge of Away From Home/Out of Home channel highly preferred
  • Knowledge of food industry highly preferred
  • Marketing experience working with multiple agencies across numerous projects
  • Handling and planning of annual budgets
  • Experience of developing a team
  • Education - Bachelor's or Master's degree or equivalent experience preferred


Professional Attributes

  • Communication Skills
    • At Kraft Heinz you'll easily be exposed to senior management, no matter your level. Therefore, it's important you have excellent communication skills, to deal with all kinds of different stakeholders.
  • Result driven
    • You don't only focus on your own results, but always do what's best for the company.
  • Project management skills
    • Time management has no secrets for you. You're organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.
  • High pressure
    • You don't get easily stressed by pressure, on the opposite, a demanding and dynamic environment is what keeps you energized.
  • Team player
    • Achieving results is nice, but achieving results with the team is simply the best. You're a team player, which means you're sometimes a leader, sometimes a follower but always working towards the same common goal together with your teammates.


What we offer you

  • An ambitious employer; we only want to the best for our people!
  • Trainings and coaching to help develop your skills and behaviours
  • A career track like only few other companies can match
  • Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
  • Family-friendly and inclusive work environment
  • Competitive benefits package to support mental, physical, financial and social well-being
  • A competitive salary and excellent bonus structure (above market)
  • Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!


Location(s)
London - The Shard
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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