Marketing Executive

Marketing Executive (A12) 

Location: Bupa Place, Salford Quays  

Full time, 37.5 hours per week  

Hybrid working options available  

Permanent Contract 

Salary: £28,400-£32,000 dependant on experience 

We consider all types of flexibility, including locations, hours and working patterns. 

We make health happen 

The marketing executive will work with the SME Marketing Manager and Marketing team, supporting, developing and delivering campaigns for small to medium sized business prospects. These will be focused on acquisition campaigns and driving new business growth to meet set targets. There will be significant focus on performance, optimisations and efficiency on the plan, and you will support the team to ensure we are continually focused on this working with key stakeholders. 

How you’ll help us make health happen: 

• Support with the development of all communication processes both internally and externally and contribute to the development and implementation of business projects. 

• Champion Bupa SME UK Insurance products, the brand, the customer and their needs through all communications and attend meetings with key stakeholders 

• Ensure optimised commercial impact of campaigns to deliver acquisition targets 

• Deliver a range of cross channel marketing activity which supports customer communication journeys across the funnel 

• Support the development of email marketing in particular - help create and optimise the programme of email communications to improve engagement levels 

• Measuring all activity against KPIs in place with a results-focused approach 
   

Key Skills / Qualifications needed for this role: 

• Good level of B2B/SME marketing experience 

• A positive, proactive self-starter. 

• Experienced in creative delivery end to end: from brief to campaign fulfilment. 

• Confident working with a wide marketing mix including: PPC, SEO, Social, Radio, Direct Response, PR, Content, and Email Marketing. 

• A supportive team player with an enthusiasm to collaborate with both internal and external colleagues. 

• Comfortable creating communications within a regulated environment. 

• Good communication and presentation skills. 

• An understanding and interest in the health insurance / wellbeing market would be great 

• Implementation experience in the latest online and offline tools, methods and approaches that are driving retention. 

• Confident communicator able to manage stakeholders at all levels of the organisation 

Benefits 

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. 

Joining Bupa in this role you will receive the following benefits and more: 

• 25 days holiday, increasing through length of service, with option to buy or sell 

• Bupa health insurance as a benefit in kind 

• An enhanced pension plan and life insurance 

• Onsite gyms or local discounts where no onsite gym available 

• Various other benefits and online discounts 

At Bupa we adhere to a structured framework when awarding any changes to salary. We believe this creates a fair and consistent approach for all colleagues looking to grow or change role. For more guidance please click HERE. 

Before you apply for a vacancy, please ensure your job history on your workday profile is up to date with all your career history and achievements.  This will mean the Recruitment team have all the relevant information they need to review your application. 

Please be aware that if you’re successful in securing this role there may be changes to your notice period and other terms and conditions, your recruiter will be able to advise what this means for you during your application. 

Why Bupa? 

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. 

We encourage all our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.