Lead firm-wide marketing and business development strategy for an intellectual property law firm, strengthen client relationships, drive new business, evolve brand and positioning, use data to show impact, and manage and develop the marketing team while working closely with CEO and partners.
We are now looking for a Marketing Director to join our leadership team and play a pivotal role in shaping the firm's growth. This is a rare opportunity to take ownership of our marketing and business development strategy, connecting it more directly than ever to our commercial objectives and future direction.
This is not a role focused on maintaining the status quo. We are looking for someone who will bring clarity, challenge, and fresh thinking, helping us to better articulate what makes us different and to convert that into measurable growth.
This is not a role focused on maintaining the status quo. We are looking for someone who will bring clarity, challenge, and fresh thinking, helping us to better articulate what makes us different and to convert that into measurable growth.
Please note: regular travel between all four of our office locations, including Cambridge, will be required.
Key Responsibilities
As Marketing Director, you will work closely with our CEO, partners and sector leads to define and deliver a marketing and business development approach that supports the firm’s long-term ambitions.
You will:
You will:
- Set and lead a firm-wide marketing and BD strategy aligned to our commercial goals
- Work alongside partners to strengthen client relationships and support the growth of key accounts
- Introduce greater structure and focus to client development and new business activity
- Oversee the evolution of our brand, profile and market positioning
- Use insight and data to inform decisions and demonstrate impact
- Lead and develop our established marketing team through the next phase of our journey
This is a leadership role with real visibility, requiring someone who can contribute beyond marketing and operate as a trusted voice within the business.
Skills, Knowledge and Expertise
You will bring experience from within a partnership or professional services environment and be comfortable operating in a business where relationships, credibility and influence matter.
You are likely to:
You are likely to:
- Have held a senior marketing or business development role within legal or professional services
- Be commercially focused, with a clear understanding of how marketing drives growth
- Be confident working with partners and senior stakeholders, able to challenge constructively
- Have experience supporting client development and new business initiatives
- Be both strategic in your thinking and pragmatic in delivery
An interest in innovation, technology or intellectually driven sectors would complement our work well.
Benefits
We pride ourselves on being small and friendly enough for you to get to know everyone – but big enough to offer you great career prospects. At Appleyard Lees, you won't feel like a number or just another cog in the wheel. We understand everyone is individual and offer a friendly and supportive place to work and learn.
We also offer:
We also offer:
- 34 hour working week, Monday - Friday
- Agile working
- A supportive and friendly place to work and learn
- Annual salary review
- 25 days annual leave + bank holidays
- Holiday Purchase Scheme
- Salary Exchange
- Life assurance
- Healthcare Cash Plan & Wellbeing App
- Group Income Protection
- Long Service Milestones
- Social outings
- Vouchers on Christmas, Birthdays and Special Occasions
- Charity events
About
Appleyard Lees is a leading intellectual property law firm with approximately seventy patent and trade mark attorneys and litigators across offices in Halifax, Leeds, Manchester, and Cambridge.We provide a full range of intellectual property (IP) services covering patents, trade marks, designs and copyright in the UK, Europe and worldwide. We use our technical and legal skills, and many years of experience, to identify and protect IP assets and to uncover and eliminate the risks posed by other people’s IP rights.Who we are, and what we do – but also, how we do it – makes us distinctive.Our clients include some of the world’s most exciting innovators, largest companies, and household names, with a number of clients obtaining Fortune 500, Fortune Global 2000, FTSE 100, FTSE 250, and Forbes Global 2000 status. Our clients operate across a diverse collection of industries, including chemicals, retail, consumer goods, electronics, software, bio and life sciences, pharmaceuticals, metals, and heavy industry, higher education, and hospitality, leisure, and tourism.Equality, Diversity & Inclusion Equality, diversity, and inclusion (EDI) has always been part of the core values of Appleyard Lees. To us, diversity is not just a box-ticking exercise, it is a core part of our firm’s values . Diversity of people means diversity of ideas and perspectives, and these allow us to be more creative and flexible as a business. We welcome the unique contribution that a diverse workforce will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.
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