Manager, Paid Social

About the Role:

You’ll join the Odeon and Crunchyroll team as our Paid Social Manager, leading and owning the EMEA Paid Social activity for both accounts, with the help of Account Executives who will benefit from your guidance and support throughout the process. You will have experience in multiple social platforms, with experience in both awareness and conversion activity. You will be passionate about entertainment!

You’ll be responsible for managing the social media across our Odeon Group account, working with multiple markets across EMEA including UK, DE, FI, SE and more! You will support in ticket driving activity, as well as encouraging sign ups to the various loyalty programs across markets. Finally, you will support on the large seasonal campaigns for the brand. Key channels include Meta, TikTok and Snapchat, with a focus on lower funnel performance.

You will also be responsible for managing the Social media for Crunchyroll, our new Anime client, most notably across DE, UK and FR. Anime is a growing entertainment sector and we are looking for someone who can innovate and be creative with media. A focus on upper funnel metrics will be key. With shows such as Demon Slayer, DanDaDan and more, there is something for everyone!

Both clients sit within our Entertainment hub, also working closely with other Entertainment teams. You will be part of a wider performance community and be expected to attend regular meetings and share learnings within the group.

Requirements:

• Substantial experience with managing social media platforms (Facebook, Instagram, TikTok, Snapchat, Pinterest, Twitter).
• Media agency experience is not essential but preferred.
• You need to be comfortable working across Awareness and Consideration campaigns as well as lower funnel conversion campaigns.
• You need to be comfortable with regular client communication and recommend how to apply your specialism to help Odeon and Crunchyroll grow their business.
• Having a keen eye on emerging social platforms, products, and trends is key – and communicating opportunities internally and to clients is essential.
• Experience working on global accounts (entertainment or retail) is a plus.
• Analyse ongoing results to ensure budget pacing and performance is met – good Excel skills are essential.
• Strong knowledge of Facebook Business Manager, as well as TikTok, Snapchat, Pinterest and Twitter.
• Have polished presentation, communication and listening skills.
• Hands on experience in campaign execution, optimisation and analysis.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.