Lead Product Designer

Job Description:

Lead Product Designer 
Location: Bupa Place, Salford Quays

Salary: £59,700.00 - £65,000 d.o.e.
Permanent 

Hybrid Working options Available

Full time 37.5 hours per week 

About the Role 
We’re looking for a Lead Product Designer to help shape the future of digital health at Bupa. In this role, you’ll lead a cross-functional squad and a small team of designers, driving both how the product works and how we discover what to build. 
 
You’ll be a strategic partner to product and engineering leadership, guiding product discovery, defining experience strategy, and ensuring design excellence—with the support of your Design Principal. You’ll also coach and grow designers, helping them thrive in empowered product teams. 
 
What You’ll Do 

• Lead Discovery & Strategy: Frame problems, test ideas, and guide your team toward effective, validated solutions.  
• Design Holistic Experiences: Own the end-to-end user journey, ensuring the product delivers real value and feels intuitive to use. 
• Conduct & Guide Research: plan and conduct evaluative user research and ensure insights are embedded into design decisions. 
• Run Workshops & Design Sprints: Facilitate collaborative sessions to align teams and accelerate discovery. 
• Coach & Develop Designers: Line manage and mentor a team of product designers, supporting their growth and development. 
• Influence Product Direction: Shape roadmaps, define team objectives, and align on outcomes with product and engineering leads. 
• Balance Business and User Needs: create design solutions that are desirable, feasible, and commercially viable working closely with stakeholders to understand constraints. 
• Elevate Design Quality: Set the standard for design craft and thinking across your squad and the wider design community. 
• Promote Design Systems: Contribute to and advocate for Bupa’s design system (Anatomy) to ensure consistency and scalability. 
• Ensure Accessibility: Champion inclusive design and ensure compliance with WCAG 2.2 AA standards. 
• Foster a Discovery Culture: Champion a culture of experimentation, user engagement, and evidence-based decision-making. 

What You'll Bring:

• A portfolio that demonstrates strategic thinking, interaction design depth, and measurable impact. 
• Proficiency in Figma and experience with design systems. 
• Experience conducting user research and usability testing. 
• Familiarity with WCAG 2.2 AA accessibility standards. 
• Strongly preferred: experience with AI tools such as Figma Make and Lovable. 
• Strong understanding of product discovery, experimentation, and agile product development. 

Benefits 

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. 

You’ll receive the following benefits and more:
 

• 25 days holiday, increasing through length of service, with option to buy or sell 
• Bupa health insurance as a benefit in kind 
• An enhanced pension plan and life insurance 
• Onsite gyms or local discounts where no onsite gym available 
• Various other benefits and online discounts


 

 
Why Bupa? 

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences. 

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