At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members across UK and India
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
ABOUT THE ROLE
The Banking Payments team is responsible for driving engagement, usage and commercial performance across Tide’s banking payment products and member payment journeys.
We are looking for an exceptional Lead Country Commercial Manager to drive growth and commercial performance across Banking Payments in the UK. This role sits at the heart of Tide’s Payments organisation and will work cross-functionally with Product, Finance, BI, CRM, Operations and Member Success teams to accelerate payment usage, optimise member journeys and deliver strategic commercial initiatives.
This role requires a highly commercial and analytical operator who can translate data and member insight into actionable strategies, campaigns and product opportunities.
The role is based in London with a Hybrid working model.
SOME OF THE THINGS YOU’LL BE DOINGRevenue Ownership & ForecastingPartner closely with Finance and key stakeholders to set, track and refine commercial projections for Banking Payments, ensuring clear accountability against revenue and engagement targets.
Analytics-Driven InsightWork closely with BI and analytics teams to understand member payment behaviours, identify opportunities and measure performance across key initiatives.
Product & Commercial StrategyPartner with Product teams to shape payment propositions, improve member journeys and influence roadmap prioritisation using commercial insight and member feedback.
Launch Strategy & GTMLead the commercialisation and go-to-market strategy for Banking Payment features and initiatives, ensuring coordinated execution across CRM, in-app, servicing and operational channels.
Lifecycle & Engagement StrategyWork closely with CRM and marketing teams to develop “always on” payment engagement strategies that drive activation, usage and retention.
Stakeholder ManagementCollaborate across Product, Finance, Operations, Engineering and Senior Leadership teams to align on priorities, performance and strategic direction.
Commercial & Competitor IntelligenceMonitor payment trends, competitor propositions and market developments to identify opportunities that strengthen Tide’s Banking Payments offering.
Member ObsessionBecome an expert in member payment behaviours and needs, ensuring the member voice is central to commercial and product decision-making.
WHAT WE ARE LOOKING FOR- Strong commercial acumen with experience driving measurable business impact
- Proven experience managing commercial performance within payments, fintech or banking
- Strong analytical mindset with ability to translate insights into execution plans
- Experience delivering GTM and lifecycle engagement strategies
- Excellent stakeholder management and cross-functional collaboration skills
- Strong project management capabilities within fast-paced environments
- Self-starter mentality with high ownership and accountability
- Experience working closely with Product, CRM, Finance and BI teams
- Ability to operate strategically while remaining execution-focused
Expected Outcomes of the Role
Within 12 months, this role would:
- Establish dedicated commercial ownership for Banking Payments
- Improve payment engagement and usage metrics
- Accelerate commercial experimentation and CRM activity
- Improve visibility and forecasting of Banking Payments performance
- Support successful launches of Banking Payment initiatives
- Strengthen alignment across Product, CRM, Finance and Operations
- Increase focus on member payment journeys and behaviours
- Create additional leadership bandwidth across Cards and Payments
What you’ll get in return:
- Competitive salary
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
- 24/7 Employee Assistance Programme
- 25 days holiday with the ability to buy extra days
- Professional L&D budget per year
- Referral bonus when you bring your friends to join Tide
- Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
- Spacious brand new office in Liverpool street with an all-day snacks bar
- Enhanced family-friendly leave
- 24 hours paid volunteering time off per year
- Hybrid working model in London
- Monthly team socials (we’ve had themed bingo, online cocktail making sessions, wellbeing challenges and themed virtual pub quizzes)
- Sabbatical leave
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
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