Integrated Marketing Manager (US/Canada)

RESPONSIBILITIES 

• Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
• Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
• Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
• Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
• Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
• Manage A/B testing strategies and campaign optimization efforts.
• Track campaign performance metrics and share actionable insights with regional and global teams.
• Coordinate virtual and in-person marketing events as needed.
• Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
• Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.

REQUIREMENTS

• 5–7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS organizations.
• Strong understanding of customer journey mapping and marketing tactics across the funnel.
• Experience with audience segmentation and familiarity with intent-based marketing tools.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Strong organizational and project management abilities with attention to detail.
• Ability to operate independently and proactively in fast-paced, ambiguous environments.
• Experience supporting campaign reporting, optimization, and performance tracking.

PREFERRED QUALIFICATIONS

• Experience supporting regional or global B2B marketing programs.
• Familiarity with marketing automation and CRM platforms.
• Experience coordinating both virtual and in-person marketing events.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience working closely with sales and campaign operations teams.

Key Responsibilities
RESPONSIBILITIES 

• Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
• Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
• Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
• Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
• Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
• Manage A/B testing strategies and campaign optimization efforts.
• Track campaign performance metrics and share actionable insights with regional and global teams.
• Coordinate virtual and in-person marketing events as needed.
• Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
• Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.

About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.