.png){kind=logo}
SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
Where You Fit In:
As our HR Manager for the UK, you’ll be the sole HR presence on the ground — the person employees and managers turn to first, and the one who sets the tone for what it feels like to work here. This is a hands-on, relationship-driven role that sits at the intersection of solid HR practice and genuine people investment.
Our UK office is at a pivot point. There’s real opportunity to rebuild trust, lift energy, and create an environment where people want to show up. That takes someone with both the HR chops to handle complex employee relations and the personal warmth to actually connect with people — not just advise them from a distance.
You’ll also be a key partner to managers across the globe, helping them navigate UK employment law and people challenges in a practical, accessible way. And you’ll provide light coordination support for our small teams in France and Germany.
This role requires on-site 3 days a week.
Impact You Will Make in the Role:
Serve as the trusted first point of contact for UK employees and managers on all people matters — from day-to-day questions to complex ER situations.
Partner with managers at all levels, including those based outside the UK, to help them navigate UK employment law and manage their teams effectively.
Lead employee relations cases — performance, conduct, absence, grievance — with confidence and sound judgment, escalating where appropriate.
Drive annual People programs including performance reviews, compensation cycles, and engagement surveys.
Maintain accurate HRIS records and ensure compliance with UK and EU data regulations.
Take an active role in rebuilding a positive, connected office culture — this means showing up, getting involved, and being a visible and trusted presence.
Lead the day-to-day running of the UK office: supplies, vendors, visitors, health and safety.
Organize in-office events and team moments that bring people together in a hybrid environment.
Coordinate with IT and the broader People team to ensure new hires have a strong day one experience.
Provide basic HR coordination for employees in France and Germany.
Partner with the Eastern Europe HR Manager for coverage and regional consistency.
Contribute to policy documentation, compliance tracking, and regional HR projects.
HR Partnership & Employee Relations
Culture & Office Experience
Regional Collaboration
What You Will Bring:
4+ years of HR generalist or advisory experience, ideally in a fast-paced, distributed environment.
Strong, practical knowledge of UK employment law — you’re the person managers call when things get complicated.
The interpersonal range to build genuine trust with employees while also coaching and challenging managers.
Enough resilience and optimism to walk into a room that needs an energy shift and actually move the needle.
Comfort operating solo in country — you don’t need someone looking over your shoulder, and you know when to escalate.
Strong organizational skills and attention to detail without losing sight of the people side of the work.
Experience with HRIS systems and confidential data handling.
CIPD Level 5 or above.
Background in a PE-backed or high-growth SaaS environment.
Preferred Qualifications:
