Head of Product Marketing

Posted 8 Hours Ago
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Nottingham, Nottinghamshire, England
Senior level
Big Data • Marketing Tech • Analytics
The Role
The Head of Product Marketing will develop and implement go-to-market strategies by collaborating with various teams, understanding customer needs, conducting market analysis, and overseeing launch planning for new products. This role also involves leading and mentoring the product marketing staff.
Summary Generated by Built In

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

Job Description

As crucial part of the Portfolio Marketing team, this role is important for the business, helping evolve our go-to-market strategies by working with our lines of business and product teams.

Reporting into the Director of Product Marketing you will manage the position and marketing of our solutions. We ask that you have knowledge of B2B product marketing strategy, an understanding of our brand, the market and customer challenges, and the needs of our customers. You will lead our go-to-market strategy for new products and deliver compelling messages that put our customer at the forefront.

  • Translate the our goals, market opportunities, and portfolio of offerings into a formal, cohesive go-to-market strategy
  • Partner with leaders across the business (e.g., sales, product, marketing, and customer success) to design an aligned set of strategies, tactics, and resources that achieve our goals
  • Understand buyer and customer needs, market trends, and the competitive landscape
  • Create a revenue enablement plan and oversee marketing contributions to lead buyer- and customer-facing role adoption of the portfolio
  • Oversee launch planning for new offerings — including an BU-wide process and template — that incorporates products, solutions, and services where applicable
  • Oversee other teams and external agencies tasked with creating content for interactive, campaigns, and sales enablement
  • Provide leadership, and mentoring to guide the product marketing staff in their daily activities

Qualifications

You have the business and commercial depth along with the product marketing expertise. Additionally, you will inspire our teams and establish trust amongst a diverse set of partners and build growth strategy to lead incremental pipeline.

Additional Information

Benefits package includes:

  • Hybrid working
  • Great compensation package and discretionary bonus plan
  • Core benefits include pension, bupa healthcare, sharesave scheme and more
  • 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Experian Careers - Creating a better tomorrow together

Internal Grade C

Find out what its like to work for Experian by clicking here

#LI-Hybrid

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

The Company
HQ: Costa Mesa, CA
16,292 Employees
On-site Workplace
Year Founded: 1980

What We Do

Experian unlocks the power of data to create opportunities for consumers, businesses and society.

During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity.

We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.

For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.

Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.


About Experian:

Bringing data to life requires creativity, passion, flexibility and expertise.

We want you to share in our success. That's why we offer rewards that recognise great performance.

Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career.

Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.

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