Head of Marketing

About the role:

The Head of Marketing will own, evolve and scale the 4th & Reckless marketing engine. Leading and overseeing our Social Media, Community, Influencer, Events, Partnerships & Collaborations functions, this role is responsible for amplifying our brand awareness, ensuring consistency and relevance across every touchpoint.

As part of the Senior Leadership Team, you will work closely with our Head of Creative and Head of Brand & Design to build a unified brand expression, deliver culturally relevant storytelling, and drive meaningful connectivity with our audience.

This is a pivotal role for a brand builder who thrives at the intersection of creativity, culture and commercial awareness.

Your Responsibilities:

Brand & Marketing Strategy

• Develop and own the 360º brand and marketing strategy to deepen desire, conversation and community around 4th & Reckless.
• Define brand positioning, messaging and seasonal priorities in partnership with Creative and Design.
• Lead annual and quarterly marketing planning, including campaign roadmap, channel strategy and growth initiatives.
• Use cultural insights, social trends and competitive intelligence to inform forward-thinking brand direction.

Social & Content

• Oversee social vision, content strategy and channel performance across all global platforms.
• Build an engaged, loyal community through best-in-class storytelling, platform innovation and two-way communication.
• Set tone-of-voice and creative standards that ensure consistency and brand elevation.

Influencer & Events

• Lead influencer and creator strategy across tiers — from everyday advocates to top-tier talent.
• Drive impactful seeding programs, paid collaborations and long-term ambassador relationships.
• Ensure influencer partnerships deliver measurable brand heat, reach and authentic connection.
• Own the strategy and execution of brand events, activations and pop-ups to drive buzz and emotional engagement.

Partnerships & Collaborations

• Identify and secure partnerships and collaborations that elevate brand perception and cultural relevance.
• Manage launch plans end-to-end, ensuring cross-functional alignment and impact.

Leadership & Team Management

• Lead, inspire and develop a growing team across marketing disciplines.
• Foster a culture of experimentation, creativity and accountability.
• Partner closely with Creative, Design, E-commerce and Product teams to deliver cohesive, insight-driven campaigns.
• Own and manage the marketing budget, ensuring efficient investment and measurable ROI.

Performance & Insights

• Use analytics, customer data and market insights to refine strategies and optimise performance.
• Report on KPIs related to brand growth, engagement, community, influencer ROI and event success.

About You:

• Extensive experience in brand or marketing roles, ideally in fashion and lifestyle brands
• Strong strategic thinker with a proven track record of building brand heat and community.
• Deep understanding of social media culture, digital landscapes and influencer ecosystems.
• Strong taste level and ability to balance creative ambition with commercial goals.
• Experience leading teams and working cross-functionally at a senior level.
• Confident communicator with the ability to sell ideas, inspire teams and manage multiple stakeholders.
• Thrives in a fast-paced, dynamic and entrepreneurial environment.