We are seeking a highly driven and strategic Head of Global Growth Marketing to execute our global growth marketing strategy. This critical role, reporting to the Global CMO, will oversee the marketing team's daily operations, manage resources, and drive revenue growth through brand building, demand creation, lead nurturing and pipeline conversion initiatives. This individual will also play a key role in fostering employee satisfaction through effective global internal communications platforms.
Key Responsibilities:
- Strategy Execution: Lead the implementation of the CMO's global growth marketing strategy, ensuring alignment across all marketing activities and channels and ROI.
- Operational Excellence: establish and maintain operational excellence for the marketing organisation ensuring an optimised process for all marketing activity.
- Lead Nurturing: Develop and implement sophisticated lead nurturing strategies to effectively move prospects through the sales funnel, maximizing conversion rates and pipeline generation.
- Global Internal Communications: Oversee and execute global internal communications strategies to ensure consistent messaging, showcase company capabilities, celebrate successes, and foster a strong sense of global community among employees.
- Performance Measurement & Reporting: Oversee the tracking, analysis, and reporting on key marketing performance indicators (KPIs) to demonstrate the impact of marketing activities on revenue growth, brand awareness, and employee satisfaction.
- Team Leadership & Development: Manage, mentor and develop a high-performing marketing team covering marketing activation, content and operations. Providing guidance, support, and opportunities for professional growth. This includes performance management and resource allocation.
- Budget Management: oversee tactical budget management in liaison with the marketing team, ensuring optimal resource allocation across channels to achieve growth objectives.
What you’d need to succeed:
- Proven track record: 15 years of experience in a growth marketing role, in a B2B professional services, preferably agency environment.
- Strategic thinking: Demonstrated ability to execute data-driven marketing strategies that align with business objectives.
- Leadership and management: Experience in managing and motivating high-performing marketing teams, fostering a collaborative and results-oriented culture.
- Lead nurturing expertise: Deep understanding of lead generation and nurturing methodologies in a long path to purchase environment, with experience in events, PR, email marketing, and content marketing.
- Internal communications expertise: Deep understanding of internal communications strategies and best in class execution to a wide set of stakeholders.
- Data analysis and reporting: Strong analytical skills and experience using marketing analytics tools to track, measure, and report on campaign performance.
- Budget management: Experience managing marketing budgets and optimizing resource allocation.
- Influencing and stakeholder management: Demonstrated ability to influence stakeholders through data-driven insights and compelling presentations, showcasing the impact of marketing activities on business objectives. Successfully navigates internal processes and secures resources to achieve marketing goals.
- Project management: Adept at managing multiple projects simultaneously in a fast-paced environment with an end goal in mind, adapting to changing priorities and demonstrating flexibility in project execution. Experience with agile methodologies a plus.
Key Performance Indicators (KPIs):
- Marketing-attributed leads to the pipeline
- Marketing-enabled pipeline conversion
- Marketing's financial contribution to revenue
- Marketing’s contribution to client LTR
- Brand awareness, perception, and reputation
- Employee satisfaction
What you can expect:
- Your opportunity to work with some of the most respected brands across the world.
- Opportunities to accelerate your learning, development and career growth, through best-in-class learning, training and development tools, resources and opportunities.
- Recognition & Reward for colleagues that go above and beyond in living our values.
- Hybrid working that works for everyone.
- Best-in-class, colleague-lead Employee Resources Groups (ERGs) – like Roots, SoCo, Lumena, SpoCo, CSR – who run lead events and activities throughout the year.
- Fantastic social events, Inclusion & Diversity activities throughout the year.
- Private medical insurance.
- Group Life assurance.
- Market-leading family friendly policies.
- Generous pension plan.
- Generous holiday entitlements.
- Birthdays off.
- Additional days off between Christmas and New Year, so colleagues can spend quality time with their loved ones.
- Generous Refer a Friend Scheme.
- Season Ticket Loans.
- Cycle to work Scheme.
- Robust Mental Health & Wellbeing support.
- In addition, being part of VML and WPP means we have access to incredible discounts with 100’s of leading retailers and much more and importantly best in class learning & development programmes, growth opportunities and thought leadership.
Who we are & what we do:
Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.
Growth is the defining characteristic of successful organizations, and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits above the industry average. We deliver:
- Data strategy, harmonization, and visualization.
- Advanced analytics and modeling, including MMM, attribution and unified measurement, testing, segmentation, behavioral sciences, choice analytics, simulation, war gaming, and forecasting.
- High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking, and activation planning.
At Gain Theory, we love accelerating growth for ambitious brands and people. As a Gain Theorist, you will need to demonstrate behaviors that support our values.
Our values are: Be Curious, Be Positive, Act with Consideration, and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value
Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Gain Theory is a WPP-owned consultancy. For more information, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.
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