Growth Marketing Manager - ThriveCart

About ThriveCart:

ThriveCart is the leading no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences. ThriveCart powers over 65,000 businesses and 12 million enrolled students, generating over $2 billion in annual sales. The platform provides all the tools businesses need to create high-converting checkout experiences, manage powerful affiliate campaigns, and deliver seamless student experiences with its built-in learning management system, Learn/Learn+.

Location:

Hybrid (London) 3 days in office and 2 days working from home

Job Overview:

We are looking for a hands-on Growth Marketing Manager who blends creative instinct with analytical rigour. You will own the entire funnel — from first touch to paid conversion — and use AI, data, and experimentation to find and scale what works. This is a builder role that requires genuine ownership, not agency management.

Key Responsibilities:

AI Agent Design & Build

• Design, build, and deploy AI agents that automate key marketing team functions and customer lifecycle touchpoints, including lead nurturing and churn signal detection.
• Work hands-on with LLMs and workflow automation tools to reduce manual lift across the team and increase marketing throughput.
• Identify repetitive or bottlenecked marketing processes and systematically replace them with intelligent, scalable automation.

Full-Funnel Experimentation

• Design and execute structured tests across marketing channels, landing pages, and email sequences to optimise conversion rates from Visitor to Free to Paid.
• Build and maintain a disciplined experimentation cadence, documenting hypotheses, results, and learnings so the team compounds knowledge over time.
• Prioritise and scale winning experiments quickly, shutting down underperformers without hesitation.

Content-Led Acquisition

• Collaborate with the content team to shift ThriveCart's marketing from feature-led to value-led, teaching customers how to build better checkout flows, increase conversions, and grow revenue.
• Drive organic traffic growth including visibility across LLM search surfaces such as ChatGPT, Perplexity, and Claude as part of a modern SEO strategy.
• Develop content briefs and distribution strategies that educate, build trust, and create durable acquisition flywheels.

Data-Driven Growth Insights

• Analyse user behaviour data to identify where potential customers are dropping off across the funnel and implement targeted interventions to plug the leaks.
• Own the growth dashboard, tracking key metrics weekly and translating data into clear, actionable recommendations for the wider team.
• Apply growth techniques and UX improvements grounded in data, not instinct alone.

Lifecycle Marketing & Activation

• Build and optimise automated email and in-app messaging workflows that guide free users toward the features most correlated with activation and long-term retention.
• Identify the in-product behaviours that predict conversion and build sequences that drive users toward them systematically.
• Continuously measure, iterate, and improve lifecycle flows based on open rates, click-through rates, and downstream conversion data.

Viral Loops & Referral Programs

• Develop, launch, and iterate on referral and incentive programs that turn ThriveCart customers into active advocates who bring in their colleagues and teams.
• Design referral mechanics, test incentive structures, and measure the compounding effect on acquisition cost and growth rate.
• Identify natural sharing moments in the product and customer journey and build viral loops that feel organic rather than forced.

Market & Competitive Intelligence

• • Maintain an always-on view of competitor moves, pricing shifts, and emerging trends in the checkout and creator economy space.
  • Translate intelligence into positioning recommendations that keep ThriveCart clearly differentiated.
  • Brief the product and leadership teams regularly on market signals that should influence roadmap or go-to-market strategy.

Required Skills:

• Proven track record of owning and improving funnel conversion metrics end-to-end.
• Hands-on experience building or deploying AI agents, automation workflows, or LLM-powered tooling for marketing use cases.
• Strong command of experimentation methodology including A/B testing, statistical significance, and decision-making from data.
• Excellent project management and organizational skills
• Ability to manage multiple channels and stakeholders simultaneously
• Clear, confident communicator with strong written and verbal skills
• Data-driven decision maker with strong reporting capabilities
• Result-oriented mindset

Experience and Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
• Experience in product marketing or go-to-market strategy
• Experience working in fast-paced, growth-oriented environments

Learn More About ThriveCart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
• Team Collaboration – We work better together, valuing input from every team member.
• Growth Mindset – We embrace challenges as opportunities to learn and grow.