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Global Digital Marketing Executive
Reporting To: Head of Digital Marketing
Location: UK (Homebased) / EU (Homebased)
The Global Digital Marketing Executive’s primary purpose is to support the creation and execution of the IVD marketing plan, via the account engagement (Pardot) automation platform and across all other digital channels. The role will include the management (strategy and execution) of organic and paid social media for the IVD business division. The role will also be responsible for management of all team shared Outlook inboxes (Global Medical Devices Marketing, Med Dev Enquiries, VOC, MD Speaker) and managing the global Voice of the Customer (VOC) survey to improve our Medical Devices customer journey.
Responsibilities & Accountabilities:
- Responsible for the execution of all global IVD digital marketing campaigns via account engagement (Pardot) or similar platform. Execute e-marketing campaigns, including, engagement studios and email campaigns.
- Execution of engaging and targeted content developed from an initial campaign brief, including email build, social media – organic and paid, web content/copy update. Includes sourcing all imagery and creating digital assets, such as LinkedIn banners.
- Creation and execution of web content, template and updates to support the IVD function.
- Manage, conduct, monitor and measure effectiveness of campaigns using keyword and content tactics to improve and optimize campaign performance.
- Where relevant work with approved agencies/suppliers to support the delivery of campaigns.
- Support the team with lead uploads and webinar administration where necessary.
- Support the RS Digital Marketing team where necessary with new projects/ad hoc tasks when needed.
Key Success/Skills/Abilities:
- Educated to degree level, in Marketing or similar, or at least two year’s working knowledge and experience in planning, managing and executing social media initiatives that span owned, earned and paid channels.
- Strong Account Engagement (Pardot) automation skills or equivalent automation platform along with Sales Force knowledge a must.
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
- Excellent communication skills across all levels (both verbal and written), and confident in copywriting, editing and crafting content for email marketing campaigns.
- Familiar with setting clear campaign goals and a strong understanding of digital tracking, measurement, and reporting tools – ability to analyse digital campaigns, demonstrate actionable insight and ROI.
- Proactive and results orientated, with the ability to balance multiple projects and spontaneous marketing opportunities that may arise.
- Have demonstrated a “can-do” attitude and be prepared to implement tasks on time and on budget.
- Be energetic and outgoing with the unrelenting ability to execute email marketing programmes quickly and intelligently.
Travel requirements:
- The role holder will occasionally need to travel globally (up to 10%).
Language requirements:
- Fluent English, additional languages are an advantage.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
