The Freelance Social Media Strategist will lead Instagram growth, manage content across platforms, drive community engagement, and utilize analytics for strategy optimization.
Hire Digital is seeking a Freelance Social Media Strategist to lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.
Requirements
RESPONSIBILITIES
- Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness.
- Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences.
- Support and optimize LinkedIn and YouTube activity, ensuring cross-platform consistency.
- Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates.
- Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results.
- Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships.
- Stay on top of emerging social media trends, competitor activity, and platform innovations.
- (Future) Support paid social campaigns across Instagram and other platforms when needed.
REQUIREMENTS
- Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
- Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
- Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
- Solid grasp of analytics, performance metrics, and growth tactics.
- Preferably with experience with paid social campaigns (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads).
- Excellent communication skills and ability to work independently within a lean, entrepreneurial team.
Top Skills
Ads Manager
Analytics Tools
Facebook
Google Ads
Instagram
LinkedIn
Tiktok
Youtube
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Lead a team of Technical Success Managers to enhance customer satisfaction and adoption. Engage with C-level executives and strategize account management while driving market impact through collaboration and communication.
Top Skills:
Cloud Computing SolutionsNetworking TechnologiesSecurity Technologies
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Corporate Growth Specialist develops market routes for CrowdStrike's Falcon platform, focusing on partnership building, sales strategy, and opportunity creation.
Top Skills:
Ai-Native PlatformFlex Licensing Model
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The role involves developing high fidelity SIEM detection rules, threat research, mentoring team members, and collaborating across teams to improve detection processes.
Top Skills:
LogrhythmLogscaleQradarRegular ExpressionsSentinelSIEMSplunkSumologic
What you need to know about the Manchester Tech Scene
Home to a £5 billion digital ecosystem, including MediaCity, which consists of major players like the BBC, ITV and Ericsson, Manchester is one of the U.K.'s top digital tech hubs, at the forefront of advancements in film, television and emerging sectors like as e-sports, while also fostering a community of professionals dedicated to pushing creative and technological boundaries.
