Field Marketing Campaigns Lead - EMEA

Your role at Dynatrace
As the Marketing Campaigns Manager you'll work closely with the global campaign teams, the EMEA Field Marketing team and key regional stakeholders to ensure campaigns run smoothly and achieve their goals. We are looking for candidates who can help define successful campaign strategies and plans to support the achievement of the EMEA objectives, and ensure all aspects of the campaigns are executed efficiently and effectively.
You'll be responsible for creating and managing EMEA campaign timelines and budgets, coordinating logistics for campaign elements, motivating local teams and communicating with key stakeholders across the region.
Responsibilities:
Increase target accounts awareness and engagement through:

• • Co-ordinate regional execution / delivery of centrally created global programs; co-ordinate efforts across various channels and teams
  • Localised delivery of global campaigns
  • Gather and advocate regional requirements in globally managed programs
  • Assess regional timelines and help co-ordinate local execution of campaign components, including webinars in local time zones (and/or with local speakers)
  • Manage localisation / translation process
  • Monitor campaign performance for EMEA, and analyze data to improve strategies.

Expanding the scope of local initiatives and co-ordination implementation across EMEA

• • Facilitate the sharing of best practices and increase scope of country specific initiatives that can be expanded pan-EMEA or even WW
  • Create and execute pan-EMEA campaign initiatives
  • Manage and monitor always-on email nurture programs across the region
  • Co-ordinate support for sales campaigns
  • Support Field marketing in building and driving high intent strategies

Monitor engagement / inbound leads to maximise channel ROI

• • Drive awareness of digital programs and impact across EMEA
  • Provide regular reports showing engagement at account level and review how to adapt the approach to maximise ROI
  • Partner with SDR team to monitor and ensure campaign lead follow up

Optimise processes and maximise impact

• • Provide intent reports to EMEA teams to help prioritise
  • Help with data quality, segmentation and targeting
  • Help improve processes

What will help you succeed

• Bachelor's degree in Marketing, business administration or communications or related fields
• Proven prior experience in campaign management ideally within a IT/Tech company
• Able to analyze campaigns data to measure effectiveness and take corrective actions as and when required.
• Excellent written and verbal communication skills for effective collaboration, and high level of attention to detail
• Excellent organizational and time management skills: Proven ability to manage multiple projects and priorities simultaneously.
• Proficiency in use of marketing tools and software
• The ability to work collaboratively in cross-functional teams
• Creativity and problem solving aptitude
• Self-motivated and capable of thriving in a fast-pace environment

Why you will love being a Dynatracer

• Dynatrace is a leader in unified observability and security.
• We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
• Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
• The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.
• Over 50% of the Fortune 100 companies are current customers of Dynatrace.