Drive SRAM retail sales across the Spanish market through retailer engagement, product education, brand advocacy, community building, retail activations, product launches, webinars, and in-shop branding. Maintain relationships with retailers, distributors, OEM partners, and cycling communities. Support product seeding, customer rides, digital marketing, and sales growth throughout the assigned territory. Travel extensively within Madrid, the Basque Country, and Cantabria, including occasional weekends.
Overview
Location: Remote within Madrid, the Basque Country, or Cantabria region As a Field Guide for our Spanish market, you will drive SRAM retail sales through product education, brand advocacy, retailer engagement, and community-building initiatives within your assigned territory. Acting as a key brand ambassador, you will develop strong relationships with retailers, distributor commercial reps, OEM partners and their reps, and cycling communities to increase product awareness, support new product launches, and ultimately grow SRAM sales. This role requires excellent communication skills, and the ability to deliver impactful education, events, and brand activation programs across the region.
Responsibilities
Qualifications
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Location: Remote within Madrid, the Basque Country, or Cantabria region As a Field Guide for our Spanish market, you will drive SRAM retail sales through product education, brand advocacy, retailer engagement, and community-building initiatives within your assigned territory. Acting as a key brand ambassador, you will develop strong relationships with retailers, distributor commercial reps, OEM partners and their reps, and cycling communities to increase product awareness, support new product launches, and ultimately grow SRAM sales. This role requires excellent communication skills, and the ability to deliver impactful education, events, and brand activation programs across the region.
Responsibilities
- Execute Retail activations around new product introductions and inline product ranges to support Aftermarket and OE SRAM Sales
- Establish and maintain strong relationships and partnerships with key retailers, SRAM OE and AM customer's sales reps to grow sustainable SRAM sales and build community
- Educate key retailers, Distributor and OEM Reps on SRAM and associated brand products
- Visit and maintain relationships with targeted Retailers (30 to 50) in your region
- Provide test, seeding products to customers for shop / customer rides
- Support brand and retail messaging via in shop branding
- Perform live and recorded webinars
- Focuses on how to promote SRAM, engage with communities and ultimately increase SRAM Sales
- May perform other duties as assigned
Qualifications
- Degree in business, marketing or sales or equivalent experience
- 3 years professional experience within the outdoor and/or bicycle industry, with a focus on retail marketing/sales or similar
- Extensive knowledge of SRAM products and its competitors
- Great at interacting with people and being able to easily build trust as the foundation to sustaining relationships
- Genuine interest and curiosity about customers' business needs and creative thinking about how we can support them
- Proficient communication skills - written, oral and live in front of an audience and a camera
- Experience with key digital marketing channels, including but not limited to Social Media and E-mail Marketing
- Proficient MS Office knowledge, knowledge in video editing is a plus
- Can build his/her own bikes: Road and MTB
- Fluency in Spanish and the ability to communicate effectively in English are required.
- Must reside within territory (Madrid or the Basque Country/Cantabria)
- Ability to travel up to 60-70% of the time, mostly within territory
- Flexible travel and work weekends at times to support customer needs
- Solution-driven, organized and ability to follow clear tasks and objectives to reach organizational targets
- Valid driver's license
- Ability to stand for long periods of time as needed
- Ability to ride different types of bikes well: MTB, Road, Gravel
- WE OFFER:
- Opportunity to contribute to and learn from a global cross-functional team
- Dynamic and team-oriented working atmosphere within a strongly growing industry
- Flat hierarchies in a bicycle enthusiast, engaged, and international team
- Flexible working options
- Employee discounts and corporate events
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
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