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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
We are seeking a talented and technical Email Marketing Specialist to join our B2B marketing team. You’ll plays a crucial role in driving business growth, enhancing customer relationships, and maximizing our marketing efforts The ideal candidate will have a strong background in email marketing and be proficient in using Oracle Eloqua to create, manage, and launch email campaigns. This role will be responsible for developing and executing email marketing campaigns that drive engagement, retention, and conversion.
What You'll Bring:
- 2+ years of experience in email marketing, with a focus on B2B marketing.
- Experience with marketing automation and CRM systems.
- Strong analytical skills and experience with email marketing metrics and reporting.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational skills.
- Knowledge and experience complying with email marketing best practices and US and international privacy and compliance regulations (e.g., CAN-SPAM, GDPR, etc).
Preferred Qualifications:
- Proficiency in Oracle Eloqua is huge plus,
- Knowledge of HTML/CSS for email template customization is a plus.
- Experience with Adobe Workfront.
- Experience with Adobe Creative Cloud.
- Experience with Salesforce.
Impact You'll Make:
- Performs day-to-day email marketing activities including, but not limited to, email creation, campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
- Collaborates with design and marketing communications leads to create top-performing, on-brand emails to improve deliverability, reduce spam complaints, and increase open and click- through rates.
- Monitor and analyze campaign performance metrics to optimize future campaigns, and provide reporting to stakeholders.
- Maintain and update the email marketing calendar.
- Performs other related duties as assigned.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
Pay Scale Information :
The U.S. base salary range for this position is $62,000.00 - $90,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.
TransUnion's Internal Job Title:
Specialist II, Demand Generation
