Owns commercial performance and digital customer journeys for Premium Brands and Seasons.co.uk. Responsibilities include onsite trading, funnel optimisation, analytics and performance reporting, A/B testing, product attribution governance, brand relationship management, marketing coordination, AI and automation initiatives, and cross-functional delivery with Data, Development, UX, SEO, Content, Bloomreach, and Google. The role also manages a team and deputises for the Brands Business Owner.
We are looking for an eCommerce Business Manager to join our eCommerce UK Trading team! Based at NEXT Head Office in Enderby, with a competitive salary range and alongside great benefits!
The Role:
The Premium & Seasons Business Manager drives the commercial performance, digital customer journey, and site trade for both Premium Brands on NEXT and the subsite, Seasons.co.uk. This role balances data-driven funnel optimisation, cross-functional collaboration, strategic brand relations, and AI innovation to expand capacity and scale overall sales growth.
What You’ll Take On:
Onsite Trading & Funnel Optimisation
- Act as the subject matter expert on the full customer journey, optimising search, navigation and product page (PLP/PDP) features across NEXT and Seasons.
- Conduct regular site walks and review funnel data daily to make commercially sound trading decisions.
- Utilise Seasons.co.uk as an innovation testbed to amplify the luxury experience before scaling successful initiatives to NEXT.
Data Analysis & Performance Reporting
- Monitor user behavior, analytics and sales funnel performance to deliver weekly updates and reactive in week trading insights.
- Lead a Test & Learn strategy to optimise Add to Bag (ATB) rates, boost conversions, and lower return rates.
Product Attribution & Governance
- Serve as the primary owner of style guides, allowables, and customer-facing attribution to maintain high standards and improve discovery.
- Educate and inform Third Party (TP) clients on all new and updated attribution rules.
Brand Relations & Marketing Integration
- Maintain relationships and manage trade terms with key brands (e.g., adidas, Converse), while providing data backed insights for new brand onboarding negotiations.
- Act as the primary eCommerce contact for internal Premium & Seasons product teams.
- Partner with Marketing on brand tiering, imagery recommendations and multi department coordination for major promotional moments.
Innovation, AI & Automation
- Identify and drive AI and automation solutions to streamline admin tasks, free up team capacity, and improve PDP/PLP accuracy.
- Conduct regular market and competitor reviews to identify emerging trends and assist in scoping technical requirements.
Cross-Functional Collaboration & Team Leadership
- Partner with Data, Development, UX, SEO, Content, and external partners (Bloomreach, Google) to execute commercial tech upgrades.
- Directly line-manage a team, deputise for the Brands Business Owner, and share expertise across the wider trade team.
What You’ll Bring:
- Experience working as a Trading Manager / Senior Trading Manager, within eCommerce or Retail.
- Strong understanding of analytics, user behaviour and eCommerce trends
- Experience in collaborating with cross functional teams and managing relationships with third-party platforms and vendors.
- Analytical mindset with the ability to interpret data, identify trends, and implement data driven strategies.
- Excellent communication skills with the ability to convey complex ideas to both technical and non-technical stakeholders.
- Familiarity with A/B testing methodologies and a commitment to continuous improvement.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Proficiency in using eCommerce platforms and analytics tools.
- A passion for delivering an exceptional shopping experience and a customer centric mindset.
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
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