Company Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
More about our mission.
Job Description
We’re looking for a proactive, data-driven Marketing Manager who lives, eats and breathes YouTube advertising. This role is a unique opportunity to join a growing team who has been consistently testing, learning and scaling growth while working closely with different ad platforms to help millions discover our app and web products and save money using Wise! The challenge is big and the learning curve is steep, but you’ll be well supported by a friendly and resilient team.
This position will be based in London.
So what’s the role?
This is an all-round, hands-on performance marketing role — you’ll be building, scaling, and executing YouTube and programmatic campaigns, using your strategic, data analytics and creative skills to efficiently optimise multiple accounts and drive growth globally. You will have a comprehensive understanding of Google Ads and YouTube’s advertising solutions, as well as excellent communication and project management skills.
Key Responsibilities:
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Develop and implement insightful strategies that address and solve complex business needs
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Manage large-scale projects and ensure timely delivery
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Collaborate with cross-functional teams to build the best in-class YouTube campaigns for any stage of the funnel
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Analyse campaign performance and provide data-driven insights to optimise ad spend and improve ROI
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Stay up-to-date with the latest YouTube Ads features and best practices
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Own global YouTube campaign performance in line with growth goals
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Evaluate creative performance and work with our Creative team to produce best-in-class ad content to get the Wise story out there
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Improve campaign efficiency, owning the A/B testing process across landing pages, creatives, ad copy and more.
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Creation and maintenance of reporting dashboards and weekly/monthly reports, along with contributing to wider team-based plans, presentations, and updates.
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Make full use of automation solutions available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
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Work closely with analysts to spot issues with data as well as opportunities to improve campaign performance
- Work with other Performance Marketing channels to share insights and learnings to help maximise performance of campaigns and potentially uncover new opportunities.
Qualifications
You’ll love this role if you…
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Have experience running large, successful performance driven YouTube ad campaigns for a fast-growing business or agency, ideally across multiple markets and languages. Any experience with creative asset making is a bonus.
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Are a team player with strong communication skills to help coach and drive others to become better at what they do
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Put the customer first, always. It’s pointless to run advertising unless you understand how you’re helping the end user.
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Have a strong analytical mindset. This means being very comfortable and confident in gathering actionable insights from data.
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You are able to make autonomous decisions - You’ll have the autonomy to use what you know and learn to prioritise, take decisive actions and execute freely with the goal of consistently improving performance
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You are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs.
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Have experience running app, display and/or video ads on Google Ads
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Have experience running programmatic mobile, display and/or video ads on a DSP
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Are proactive and able to prioritise projects on impact, with a low level of supervision.
Additional skills we would value:
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YouTube Ads Certified
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Knowledge of marketing automation tools and platforms
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Experience with Looker, Tableau or a similar data visualisation tool
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Experience running programmatic activity
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Experience working in a fast-paced business
The salary for this role is between £44,000 - £60,500
Additional Information
#LI-AH3
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
