About the Role
We are seeking a Marketing Director to lead our marketing and communications efforts across the Americas region, with a focus on the United States, Brazil, Canada, and our North America financial services and Energy businesses. The Marketing Director will partner with the regional managing partners of each of these businesses to develop and execute marketing strategies for North, in addition to individual plans for each of the regional sub-businesses.
This role will be responsible for delivering integrated marketing and communications programs that elevate our brand, strengthen market positioning, and drive measurable revenue growth. The Director will manage thought leadership-led, lead-generating campaigns, oversee event marketing, digital marketing and employer branding, and assist with press management.
The ideal candidate must have deep marketing and thought leadership expertise and be passionate about developing innovative marcomms campaigns to enhance revenue generation. You must be adept at partnering with senior stakeholders and able to dive in from day 1 to add value by developing marcomms strategy aligned with business objectives, while being hands-on in the role. You need to be a confident marketer who is comfortable being directive about the way forward, while also being collegial, collaborative and client-and-employee focused.
The role requires a dedicated, energetic marketer with high integrity, and excellent management, communication and interpersonal skills. You will have the support of world-class, in-house creative services, content and digital marketing teams. Experience with GenAI tools and being digital savvy is also important.
What You’ll Bring with You
- Strategic Leadership
- Partner with the regional managing partners to develop a deep understanding of each of their businesses and then create and execute effective, strategic marketing programs to build brand and drive pipeline and revenue.
- Marketing Campaigns
- Partner closely with business leaders and sales teams to design and execute marketing programs that directly contribute to pipeline development and revenue growth.
- Manage the development of thought leadership, PR, events, and digital campaigns to enhance market visibility.
- Build brand recognition and reputation across multiple markets, tailoring strategies to cultural and regional nuances.
- Implement data-driven approaches to track marketing effectiveness and ROI.
- External Communications
- Help lead external communications/press initiatives that support business goals, including media relations.
- Team Leadership & Collaboration
- Lead and mentor a small regional marketing team.
- Collaborate with global marketing colleagues to ensure brand consistency and participation in global campaigns.
Qualifications:
- Bachelor’s degree.
- 10+ years in senior marketing and communications roles, with demonstrated success driving growth, and pipeline/revenue development.
- Industry Knowledge: Experience in consulting, financial services, insurance or B2B fintech preferred.
- Strong background in integrated marketing campaigns and brand building. Superb written and verbal communication skills. Excellent interpersonal and people management skills, as well as stakeholder and relationship management skills across all levels.
- Ability to operate across multiple markets within the Americas.
- Strong team management experience, with the ability to inspire and influence across geographies and business lines.
- Data-driven mindset with proven ability to measure, analyze, and optimize marketing performance.
What We Offer
- A high-impact marketing role at the intersection of marketing, brand and business growth.
- Opportunity to shape and lead marketing across diverse, dynamic markets.
- Collaborative culture with geo-wide exposure and cross-functional leadership.
- Competitive compensation package and professional development opportunities.
Why Capco?
A career at Capco is a chance to help reshape the competitive landscape in financial services. We launch new banks, transform existing ones, and help our clients navigate complex change. As consultants, we work on the front-end business design all the way through to technology implementation.
We are the largest Financial Services focused consultancy in the world, serving everyone from global banks to emerging FinTechs, from strategy through digital transformation, design, business consulting, data and analytics, cyber, cloud, technology architecture, and engineering.
Capco is a young and growing firm. We maintain an entrepreneurial spirit and growth mindset, and have minimal bureaucracy. We have no internal silos that get in the way of your career opportunities or ability to focus on our clients and make a difference to the business. We offer the opportunity for everyone to learn rapidly, take on tough challenges, and get promoted quickly. We take pride in our creative, collaborative, diverse, and inclusive culture, where everyone can #BYAW.
We offer highly competitive benefits, including medical, dental and vision insurance, a 401(k) plan, tuition reimbursement, and a work culture focused on innovation and creation of lasting value for our clients and employees.
Ready to take the Next Step
If this sounds like you, we would love to hear from you. This is an opportunity to make a difference and contribute to a highly successful company with a significant growth trajectory.
