Execute earned-media and discoverability tactics: draft and pitch press, manage listings and review sites, research and implement AI/LLM search improvements, run social media scheduling and engagement, support awards submissions, repurpose content for visibility, and track/report coverage and discoverability metrics.
Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.
Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.
Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.
The Digital PR Graduate makes sure the business gets found, featured and talked about across the web – from press and industry articles to review sites, listings and AI-generated answers (LLMs). Reporting to the Brand Marketing Lead, the role does the hands-on work behind our earned-media and discoverability strategy: pitching and placing coverage, getting the company listed and cited in the right places, and implementing the tactics that help us show up in AI search. It also takes day-to-day social media execution and other delivery off the Brand Marketing Lead. This is a hands-on, fast-learning role for someone who is excited by PR, digital and the fast-changing world of AI discovery.
The Digital PR Graduate makes sure the business gets found, featured and talked about across the web – from press and industry articles to review sites, listings and AI-generated answers (LLMs). Reporting to the Brand Marketing Lead, the role does the hands-on work behind our earned-media and discoverability strategy: pitching and placing coverage, getting the company listed and cited in the right places, and implementing the tactics that help us show up in AI search. It also takes day-to-day social media execution and other delivery off the Brand Marketing Lead. This is a hands-on, fast-learning role for someone who is excited by PR, digital and the fast-changing world of AI discovery.
Responsibilities
- Earned media & PR – Draft and pitch press releases, articles, commentary and expert contributions; build and maintain media contact lists; chase and track resulting coverage.
- Listings & citations – Get the company listed, reviewed and cited across the directories, review sites and third-party round-ups that matter, keeping profiles accurate and up to date.
- AI search & discoverability (AEO / GEO) – Carry out the hands-on research and implementation to grow our presence in LLM / AI-generated answers and emerging search, as directed by the Brand Marketing Lead.
- Social media execution – Schedule and publish across channels, manage community engagement and report on performance, against the agreed strategy.
- Awards & recognition support – Help research and submit awards entries and keep the submissions calendar on track.
- Repurposing for visibility – Adapt existing content into pitches, posts and submissions, working with content owners rather than setting content strategy.
- Tracking & reporting – Monitor mentions, coverage, share of voice and discoverability, and report on what is landing.
Skills, Knowledge and Expertise
- 1–3 years’ experience in PR, communications, social or digital marketing (in-house, agency, or via placement / internship / study).
- Some experience pitching to media, running social channels, or getting a brand listed and featured.
- Strong writing skills – able to draft clear, punchy copy for press, social and submissions.
- Familiarity with social scheduling and basic analytics tools.
- A keen interest in PR, digital and AI-driven discovery.
- Understanding of how earned media and PR work – pitching, coverage and share of voice.
- Awareness of SEO and emerging AI discoverability (LLMs, AEO / GEO) and why they matter.
- Familiarity with social platforms, scheduling and community management.
- Awareness of review and listing ecosystems (e.g. G2 and similar).
- Confident with everyday tools and quick to learn new platforms.
- A strong, versatile writer with a nose for a good story and angle.
- Proactive and persistent – comfortable chasing journalists, placements and listings.
- Highly organised; keeps many moving threads on track (pitches, submissions, posts).
- Curious and quick to experiment, especially with new AI-discovery tactics.
- A dependable team player who takes direction and feedback well.
Benefits
- 25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff
About
Interact is an enterprise intranet software company serving over 1,000 customers and millions of employees.Our mission is to inform and connect every organization's greatest asset: its people.For more than 15 years, Interact has worked with organizations like Levi’s, Sony PlayStation, Teva Pharmaceuticals and Domino’s to delivering outstanding intranet experiences.Interact has offices in Manchester, New York, Tulsa and Manila and operates across the whole of the US and Canada, EMEA, and Australia.
Interact Software Manchester, England Office
Windmill Green, 24 Mount Street, 5th Floor, Manchester, United Kingdom, M3 2NX
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