Digital Performance Analyst
At UNRVLD, performance measurement and digital insight are critical to everything we do. As part of our design and build capability, but also as part of our approach to continuous improvement delivery through ongoing data strategy, Experience Optimisation and AI solutions, we want to support our clients in becoming sophisticated, impactful and mature data-driven organisations.
We’re looking for a Digital Performance Analyst to help us enable advanced, reliable digital measurement across web and app environments, making sure the data is clean, actionable and trusted — so better decisions can be made, faster.
You’ll work with smart, curious people on complex, high-impact client challenges, with space to grow your skills, influence data strategy and shape how organisations use insight to move faster and smarter.
If you love solving complex tracking problems, communicating with client teams and stakeholders, working with modern analytics stacks including Google Analytics (GA4), Google Tag Manager (GTM), BigQuery, and SQL, and turning data into meaningful insight, this role is for you.
What you’ll be doing
- Configure, implement and optimise tags, triggers and variables in Google Tag Manager (web and app).
- Design tracking plans, data layers and measurement frameworks aligned to real client business outcomes.
- Troubleshoot and resolve analytics issues using debugging and validation tools to maintain data quality.
- Configure GA4 including custom events, enhanced eCommerce, dashboards and cross-domain tracking.
- Build and optimise SQL queries in BigQuery for analysis, reporting and data validation.
- Explore data to generate insight — supporting experimentation reporting, segmentation, and commercial forecasting.
- Translate technical findings into clear, actionable recommendations for non-technical stakeholders.
- Beginning to work with the senior team at UNRVLD to standardise and establish our best practice, non-negotiable approach to performance excellence.
What does success look like?
- Strategically aligned data, measurement and insight foundations that elevate our clients data and insight maturity and capability.
- Ability to collaborate and distil multidisciplinary insights into a compelling data story that’s deeply connected to customer experience, needs and journeys
- Be seen as the go to source of analytics and insight knowledge at UNRVLD; demystifying data whilst delivering confidence that UNRVLD output is correct, precise and impactful.
- Seamless analytics and tagging implementations using GA4 and GTM, delivering accurate, decision-ready data. (Experience supporting digital experimentation is a bonus.)
- Powerful analytics and reporting workflows using BigQuery, SQL, and Looker Studio (or similar) to uncover deeper business insights.
- Confidently equipping clients and internal teams with documentation, training materials, and clear data-journey mapping.
What we’re looking for
Essential
- 3+ years’ hands-on experience with Google Analytics (GA4 and UA) and Google Tag Manager (GTM)
- Strong communication and stakeholder skills – exploring analytics and data principles with clients through workshops, collaboration and definition.
- Ability to clearly explain technical concepts to non-technical audiences.
- Data visualisation experience with Looker Studio, Power BI or Tableau.
- Strong troubleshooting and debugging skills for analytics implementations.
Desirable
- Experience using SQL and BigQuery for digital analytics and reporting.
- Working knowledge of JavaScript, HTML and CSS for custom tagging.
- Familiarity with privacy, consent management and data regulation (GDPR, CCPA, consent platforms such as Onetrust).
- (Nice To Have) Awareness of server-side tagging.
Qualifications
- Bachelor’s degree in Marketing, Computer Science, Mathematics, or a related field.
- Google Analytics or Google Tag Manager certifications (desirable).
- 3+ years’ relevant experience in digital analytics, tag management or similar roles.
This is a hybrid position, and can be based in any of our UK offices - Manchester, London, Leeds, Cardiff or Belfast
Our commitment to diversity, equality & inclusion:
We’re an equal opportunities employer who celebrate diversity and are committed to creating an inclusive environment for all employees.
We want to ensure that our hiring process is accessible throughout, so, if you need reasonable adjustments for any part of the application and interview process, please contact the talent team at [email protected] to let us know the nature of your request.
We offer:
- Excellent competitive salary based on your experience.
- 25 days leave with the opportunity to buy and sell through our trading scheme.
- Pension scheme
- Private Healthcare Insurance via Bupa
- 9day Fortnight – work your hours over 9 days and take the 10th day off
- We offer a hybrid working environment with 2 days a week working at one of our vibrant, modern offices located in London, Leeds, Manchester, Cardiff, Belfast and Lithuania.
- Annual team away days
- Employee Assistance programme (EAP)
- Enhanced Maternity & Paternity
- Perkbox benefit - where you have access to over 1,000 perks and discounts to make your money go further
- Training and development
- Cycle to work scheme
- Electric Vehicle scheme
- Eyecare vouchers & Annual flu vaccination
Please note that some of these benefits are eligible after completion of successful probation period.
About us
UNRVLD is a digital experience and technology agency that puts business outcomes first. We work with results driven organisations of all types and sizes, where digital experience is business critical.
Our mission is to deliver the outcomes organisations need to become truly unrivalled – enabling them to set a new standard within their industry. Our service offer is built around two core pillars of; full digital transformation, including new digital product creation and the optimisation programmes designed to maximise the performance of existing digital platforms and technology.
UNRVLD has a deep and rich digital heritage with over 22 years of market experience. We have some of the best talent in the industry working with us and have never lost sight of who we are and where we want to get to. Our aim is to be as much about people with purpose as it is about the organisations we work for.
We are at a pivotal moment in our journey as we plan significant and strategic growth supported by a highly experienced Executive and Non-Executive Board and, combined with a team of highly skilled, committed, and collaborative individuals driven to deliver valuable business outcomes for the clients we serve.
