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Support digital marketing activities including SEO and generative AI content optimization, routine website updates and GA4 tracking, Google Ads campaign assistance, maintaining Brandbank content library, social/media monitoring, creating marketing copy and assets, conducting digital surveys, and analyzing audience insights across analytical platforms.
Company Description
Aviko is a Potato Manufacturing company and one of the four largest in the world. We make, chips, fries, hash browns, delectable gratins, onion rings, mozzarella sticks, jalapeno poppers and a whole lot more. Our product range is available throughout the UK across restaurants, pubs and fast food operators.
Aviko is a forward-thinking company and has created a hub for digital marketing excellence; AVI Media, with the goal of supporting Aviko’s growth and helping Aviko’s customers prosper through digital marketing. We are seeking a digital marketing intern to join the team at AVI Media to support our growth.
The ideal candidate will have a passion for analytics and understand the power that data driven knowledge can have on a company’s marketing activities. We require a creative individual with the ability to use various analytical tools to understand customer needs and pain points and use this to help shape Aviko’s and Aviko clients content calendars.
Job Description- Assist in optimizing content for traditional SEO, AI Overviews and Generative engines
- Manage routine website updates and track key performance metrics using GA4.
- Assist with Google ads execution and campaign monitoring.
- Manage content library including Brandbank & assist in keeping our image and video database accurate.
- Media & Social watch – Monitoring publications and prominent social media influencers, relevant to the food industry, to keep on top of trends and content that is getting attention
- Content support – Assist in creating engaging digital marketing copy and assets.
- Research – Work with customers and consumers to conduct digital surveys and questionnaires to obtain insights through primary research.
- Analytics – Delve into an array of analytical platforms to understand what’s relevant & important for our audiences.
- Understanding of analytics tools such as GA4 and the ambition to learn about new tools such as SEMRush
- An interest in using data and analytics to understand customers
- Excellent English and written communication skills
- Organised and able to multi-task
What you need to know about the Manchester Tech Scene
Home to a £5 billion digital ecosystem, including MediaCity, which consists of major players like the BBC, ITV and Ericsson, Manchester is one of the U.K.'s top digital tech hubs, at the forefront of advancements in film, television and emerging sectors like as e-sports, while also fostering a community of professionals dedicated to pushing creative and technological boundaries.
