The Digital Marketing Analyst executes affiliate, email, CME, and multilingual digital marketing campaigns across European, Middle East, and Asia Pacific markets. Responsibilities include SEO strategy, website performance monitoring, campaign KPI reporting, audience engagement, localization, and collaboration with regional partners and internal teams. The role uses analytics and SEO tools to translate performance data into actionable marketing recommendations while supporting AEO and GEO initiatives.
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Title: Digital Marketing Analyst-
Location: London/hybrid
Overview:
The Digital Marketing Analyst will be a key member of our Audience Engagement team, supporting affiliate marketing relationships, driving CME campaigns, and contributing to our digital presence across European, Middle East and Asia Pacific markets. The ideal candidate brings solid campaign execution skills, SEO knowledge, and a data-driven mindset, with the ability to collaborate effectively across internal teams and regional partners. This role suits a proactive and detail-oriented marketer who is comfortable working in a fast-paced environment.
Key Responsibilities:
- Anchor affiliate marketing campaigns in collaboration with cross-functional colleagues and regional sister companies, identifying opportunities to promote CME content through their marketing channels and making inroads into new regional geographies across European markets.
- Develop end-to-end campaign strategies across digital marketing channels, driving execution from brief to launch while managing localization and country-specific engagement considerations.
- Contribute in the build and deployment of newsletters and email marketing programmes, with a focus on nurturing campaigns, member re-activation -including multilingual and region-specific content tailored for diverse European audiences.
- Contribute to and help lead the website SEO strategy, including on-page optimisation, off-page and backlink strategies, and regular monitoring of website traffic, audience health, and overall SEO performance using tools such as Google Search Console, SEMrush, Moz, or Adobe Analytics. Support the organisation’s growing focus on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), developing approaches to improve visibility of educational content within AI-driven and generative search environments.
- Define, monitor, and report on campaign KPIs and website performance metrics, translating data into clear, actionable insights and strategic recommendations to optimise future marketing effectiveness.
- Work closely with internal teams including email production, analytics, compliance, and regional affiliates to ensure campaigns are delivered on time, on brand, and in line with regulatory requirements.
Experience & Qualifications:
- 2+ years of experience in digital marketing, preferably within healthcare, pharmaceutical, life sciences, or another regulated industry, with hands-on experience across email marketing, campaign automation, and analytics.
- Proven experience managing and executing marketing campaigns across European markets, with a strong understanding of localisation, country-specific engagement strategies, and multilingual content development.
- Demonstrable expertise in website SEO and performance measurement, with working knowledge of tools such as Google Search Console, SEMrush, Moz, and/or Adobe Analytics. Strong analytical skills with advanced proficiency in Excel or Google Sheets.
- Experience in Healthcare Professional (HCP) marketing, healthcare communications, or pharma brand promotion is a strong advantage.
- Proficiency in an additional European language is a plus.
- Education — BA/BS in Marketing or a related field.
- Core Competencies — Excellent attention to detail, ability to manage multiple priorities in a fast-paced environment, and strong communication and collaboration skills.
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Guide customers through their Zero Trust journey as the primary post-sales contact. Provide technical guidance, product insights, adoption strategies, and best practices for integrating and operationalizing Zscaler solutions. Manage complex escalations, coordinate internal and external resolutions, identify adoption risks, and develop mitigation plans. Build stakeholder relationships, align customer objectives with business outcomes, and contribute playbooks and best-practice materials to strengthen the Customer Success organization.
Top Skills:
Ai/MlAWSCasbData Loss Prevention (Dlp)GCPAzureMplsSaseSd-WanSecure Web Gateway (Swg)VpnZscaler Zero Trust Exchange
HR Tech • Information Technology • Professional Services • Sales • Software
Manage and expand an EMEA SMB client portfolio through consultative upselling and cross-selling. Identify expansion opportunities, generate new ARR, manage sales pipelines, forecast accurately, and achieve revenue targets. Use the MEDDPICC framework to navigate complex sales cycles and collaborate with Customer Success, Renewal Managers, and Sales Engineers. Build strong client relationships, understand business needs, and position HR technology solutions through value-led demonstrations.
Top Skills:
Salesforce
Artificial Intelligence • Fintech • Information Technology • Logistics • Payments • Business Intelligence • Generative AI
Leads a regional pre-sales Solution Advisory team to drive revenue growth, pipeline development, and customer success. Responsibilities include assigning resources, aligning with sales leadership, coaching and developing talent, supporting recruiting and retention, demonstrating Coupa’s platform architecture and integrations, advising prospects on business needs, and scaling best practices across the organization.
Top Skills:
CoupaCoupa AiCoupa Bsm
What you need to know about the Manchester Tech Scene
Home to a £5 billion digital ecosystem, including MediaCity, which consists of major players like the BBC, ITV and Ericsson, Manchester is one of the U.K.'s top digital tech hubs, at the forefront of advancements in film, television and emerging sectors like as e-sports, while also fostering a community of professionals dedicated to pushing creative and technological boundaries.
