Senior Paid Socials & Subscriptions Marketing Executive (12 month FTC)

Your Role - Senior Paid Socials & Subscriptions Marketing Executive​

Global is home to some of the UK’s biggest and best-loved media brands – from Heart, Capital and Radio X, to our Global Player app, to our podcast slate, which includes The News Agents and My Therapist Ghosted Me.

Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web, on TV, in car and on smart speakers.

This year we’ll offer our app, radio and podcast audiences the choice to subscribe for access to ad-free and exclusive content.

As Senior Paid Socials & Subscriptions Marketing Executive​, you will be responsible for delivering paid social and conversion campaigns to support the launch and growth of Global’s subscription proposition across app, radio and podcast products. Working closely with Global’s Marketing, Acquisitions, Product, Subscriptions and Lifecycle & Retention teams, you will contribute to the strategy and execution for converting users into paid subscribers, leveraging compelling paid social and conversion campaigns.

This is a hands-on marketing role for someone who combines campaign delivery paid social execution and commercial awareness with a solid understanding of ROAS, performance marketing, and of app and subscription-based products. 

You’ll play a key role in scaling our subscription offer across app and podcast platforms, You’ll oversee campaigns that drive conversion, upsell and re-engagement through insight-led, data-driven marketing. Working cross-functionally with Product, Content, Retention and Data teams, you’ll own campaign and creative briefing end-to-end, while helping build robust tracking, attribution and reporting frameworks to optimise performance and subscriber growth.

Key Responsibilities
 

Strategy & Go-to-Market Execution (25%)

• Support the development and delivery of the go-to-market plan for Global Player, radio and podcast subscriptions

• Turn subscription propositions, offers and content into clear, compelling audience-facing campaigns

• Plan and execute marketing activity around launches, promotional offers and key content moments

• Work closely with the Subscriptions, Acquisitions, Product, Broadcasting & Content, Commercial, Retention & Lifecycle Marketing teams to ensure campaigns are aligned

• Help define audience segments, messaging frameworks and channel plans

• Support paid social, retargeting and lookalike audience activity to help convert engaged and lapsed users within the Global ecosystem

Performance, Reporting & Insight (25%)

• Support the implementation of campaign tracking across app, web and podcast channels to ensure accurate campaign reporting.

• Monitor campaign performance data and analytics, tracking key subscription marketing metrics.

• Use mobile attribution and analytics tools such as AppsFlyer to track in-app engagement and acquisition performance, turning data into insights that optimise campaigns and drive subscriber growth.

• Pull together regular reporting on campaign delivery, creative performance and conversion activity

• Identify trends, learnings and opportunities to improve future activity

• Share insight clearly with stakeholders and feed recommendations into planning

Campaign Delivery, Channel Management & Partner (25%)

• With a focus on paid conversion, lead day-to-day execution of subscription marketing campaigns, ensuring alignment with owned channels and in-platform touchpoints

• Coordinate campaign set-up – including building target and lookalike audiences - briefing, approvals, timelines and delivery

• Ensure campaigns are tailored appropriately for each channel

• Work with partners and internal teams to make sure activity is optimised for performance and audience relevance

• Maintain a clear campaign calendar across subscription activity

• Lead paid social campaign delivery across relevant platforms, including support for retargeting and lookalike audience campaigns

• Work closely with CRM and Product teams to align paid activity with owned-channel conversion opportunities where relevant

Creative Briefing & Asset Production (25%)

• Own creative briefing for subscription campaigns from start to finish

• Create clear briefs for Design, Video and other creative teams

• Manage creative asset production through ideation, briefing, review, feedback, approvals and final delivery

• Ensure assets are aligned to the proposition, audience, brand and channel requirements

• Use campaign insight and performance data to inform future creative development and testing

What Success Looks Like

In your first few months, you’ll have:

• Established strong working relationships with stakeholders and teams across the business.

• Built a strong understanding of Global Player, Global’s brands and the subscription proposition

• Taken ownership of creative briefing, campaign planning, campaign delivery, reporting and optimisation

• Delivered subscription marketing campaigns across key products

• Brought insight and structure to reporting, testing and optimisation

What You’ll Need

• Experience working with subscription products and paid digital content

• Experience in implementing campaign tracking and reporting

• Confidence working with data to track performance and identify optimisation opportunities is essential

• Experience delivering digital campaigns, with a strong understanding of PPC and paid social and how it complements lifecycle marketing, CRM or customer journey communications

• Strong understanding of creative best practice and an ability to write and manage creative briefs and oversee asset production end-to-end

• Good understanding of digital customer journeys across app 

• Strong organisational skills, with the ability to manage multiple workstreams at once

• Excellent communication skills and the ability to work effectively with a range of stakeholders

• A proactive, hands-on approach and a willingness to work at pace

• Confidence using AppsFlyer, Google Analytics / other analytic platforms. Familiarity with other tools such as Braze, Revenue Cat, Amplitude, Google Ads, Apple Search Ads would be beneficial.

It Would Be Great If You Also Have

• Confidence using AI tools to help you work efficiently and effectively

• Experience of app-based conversion journeys

• Exposure to audio, podcast, media or entertainment brands

• Understanding of creative testing and performance optimisation

What You’ll Love About This Role

Think Big: You’ll help shape how subscription audiences experience one of the UK’s leading audio and entertainment platforms and some of the UK’s leading podcasts and radio brands.

Own It: You’ll take real ownership of paid campaigns and strategy with visibility across the whole subscription journey.

Better Together: You’ll work closely with teams across Product, Content, CRM, Creative, Commercial and Digital.

Keep It Simple: You’ll focus on clear messaging, strong execution and continuous improvement in a fast-moving environment.