Database Marketing Campaign Analyst

Job Description:

Database Marketing Campaign Manager

Hybrid Working (up to 3 days WFH per week)

Salford Quays, Manchester (M50 3SP)

Permanent

Full time 37.5 hours

£34,000 - £42,500 depending on experience

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

Database Marketing Campaign Manager

A brilliant opportunity for a data-driven, customer-focused individual to build and deliver targeted marketing activity, managing the end to end data process from database selections and data extraction, to campaign evaluation which you will create based on reporting and analysis. This is used to identify customer insight, to support our marketing and strategy function and the business units.

You’ll deliver improved direct response campaign results from Bupa UK’s database marketing systems and build successful working relationships with internal stakeholders and external data suppliers.

What you’ll do

• Deliver effective new sales and marketing campaigns
• Work with the Senior Campaign Analyst and relevant stakeholders to shape the contact strategy, developing customer centric campaigns.
• Improve ROI of campaigns using available targeting and segmentation tools to best effect
• Deliver data requests for research and service purposes.
• Monitor and report on campaign effectiveness, making sure results are communicated openly and honestly.
• Manage the day to day operational “suppression” criteria to ensure that all customer communications produced by the team are compliant with data protection legislation, customer preferences, MPS and TPS, and internal suppression criteria.
• Own the direct response campaign activity for specific stakeholder areas.
• Identify and implement process efficiencies.
• Implement best practice Campaign Management processes in Database Marketing:
• Ensure that all data provided is fit for purpose, accurate and that all communications comply with regulatory requirements, and internal and industry standard practices in terms of permissions, frequency and number of communications.
• Ensure all campaign documentation is completed and deliver 100% compliance in the monthly audits.
• Proactively identify enhancements to Bupa UK’s database, data and models
• Identify data quality issues, liaise with owners across the business to address these, and monitor delivery of improvements.
• Identify need for new propensity models or new data items and sources.

You

• Proven and significant commercial experience of delivering marketing campaigns in a data environment.
• Experience with Adobe Campaign, or similar campaign management system
• Understanding of databases, with direct experience of query tools, SQL, SAS within a marketing context
• Comfortable presenting all types of information, complex data and strategic recommendations to wide ranging audiences at all levels
• Excellent written and verbal communication skill and a keen eye for detail
• Credible, influential communication and stakeholder management skills
• Excellent planning, organisational and time management skills
• Strong commercial awareness and customer focus
• A collaborative team worker, able to show initiative when working as an individual

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and a whole lot more:

• 25 days holiday each year (pro rata for part time employees), increasing through length of service, with the option to buy or sell days.
• 3 paid volunteering days annually (pro rata for part time staff)
• Enhanced pension and life insurance
• Bupa health insurance as a benefit in kind
• Option to join dental insurance scheme at a discounted rate.
• Access to our Digital GP platform on you mobile
• Emotional wellbeing support
• Access to family mental health line
• Financial wellbeing channels
• Support for carers

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place