Role: Customer Insight Analyst
Location: We operate a hybrid schedule, meaning 2-3 days a week in the office based at Thorpe Park, Leeds (LS15 8GB)
Salary: £35,000 - £45,000 per annum, DOE, plus extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: Monday – Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
The Customer Insights Analyst will play a key role in transforming customer data into clear, actionable insight that drives smarter marketing, product and commercial decisions across Pharmacy2U. The role is ideal for someone curious and commercially minded, who enjoys exploring customer behaviour, uncovering what drives retention and engagement, and turning complex datasets into meaningful recommendations. Working closely with teams across the business, you’ll analyse patient journeys, identify opportunities to improve targeting and experience, support the development of insight dashboards for senior leaders, and help evaluate the impact of new products, pathways and services. You’ll work within a modern data environment using SQL, Power BI, CRM and web analytics tools to deliver insight that shapes customer strategy and supports long‑term growth.
Why you’ll love working with us
We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
Financial security & rewards
· Competitive contributory pension
· Occupational sick pay
· Long-service awards and refer-a-friend bonuses
· Professional registration fees covered (GPhC, NMC, CIPD and more)
· Cycle to Work and Green Car schemes (subject to eligibility)
Family-friendly
· Enhanced maternity and paternity pay
· Flexible hybrid working to help balance work and home life
Health & wellbeing
· Private healthcare insurance at discounted rates (Aviva)
· Employee Assistance Programme and in-house mental health support
· Access to discounted gym memberships via Blue Light Card and benefits schemes
· Regular health and wellbeing initiatives
Career growth
· Strong commitment to CPD, training and professional development
Time off & flexibility
· 25 days’ annual leave, increasing with service
· Buy and sell holiday scheme
Everyday perks & exclusive discounts
· Blue Light Card and employee discount platform
· Exclusive discounts at The Springs, Leeds
· 25% off health & beauty purchases
· 25% off Pharmacy2U Private Online Doctor services
Culture & community
· Regular social events throughout the year
What you’ll be doing?
· Deliver clear, actionable insight that supports customer acquisition, retention and long‑term growth strategies across the business.
· Work closely with the Lead Customer Insight Analyst to maximise the value of the Single Customer View (SCV) for analysis and decision‑making.
· Support the development and application of customer segmentation frameworks — including behavioural, lifecycle and demographic models — to enhance targeting and personalisation.
· Analyse campaign performance and customer behaviour to inform marketing strategy and optimise channel effectiveness.
· Build intuitive dashboards and reports in Power BI that communicate insights clearly to non‑technical stakeholders.
· Support test‑and‑learn activity across marketing and customer journeys by designing measurement frameworks and analysing experiment outcomes.
· Partner with marketing and commercial teams to identify opportunities to improve campaign performance and customer experience.
· Maintain strong data quality and governance standards to ensure accuracy and reliability of insight.
Who are we looking for?
· Bachelor’s or Master’s degree in a relevant field such as data analytics, statistics, economics or similar
· Experience working with GA4, BigQuery or similar web analytics and cloud data platforms
· Knowledge of churn, retention, lifetime value or cross‑sell modelling techniques
· Experience using Python or another scripting language for analysis or automation
· Background in healthcare, eCommerce, digital health or subscription‑based businesses (desirable)
· Confident SQL skills, with experience querying large datasets and transforming data into meaningful insight
· Advanced capability in Power BI, including building insight‑driven dashboards and reports for non‑technical stakeholders
· Proven experience delivering customer or marketing insight that supports acquisition, retention and growth strategies
· Skilled at presenting complex data and insights clearly to stakeholders across marketing, commercial and product teams
· Effective data storytelling and commercial thinking, with a focus on actionable recommendations
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to live in the UK.
All successful applicants will be required to undergo a DBS check.
Unsolicited agency applications will be treated as a gift.
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