Croatia Country Executive - Myprotein

Posted Yesterday
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Manchester, Greater Manchester, England
1-3 Years Experience
Beauty • Digital Media
The Role
Country Executive role in Croatia for Myprotein brand, responsible for managing the Croatian website, analyzing key metrics, developing influencer marketing strategy, optimizing sales, and driving brand awareness through innovative marketing strategies. Collaborating with digital marketing team to enhance website traffic and customer database growth. Monitoring customer behavior trends and implementing CRM activities. Managing commercial targets, website merchandising, and influencer relationships to boost brand performance.
Summary Generated by Built In

About THG 

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.  

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Role: Country Executive 

Territory: Croatia

Reporting to: Regional Manager 

Job Location: THG HQ (WA15 0AF) Manchester -  Office based 


Life at Nutrition & Wellness 

Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, MyveganMyvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day. 

Click here to learn more about life at THG. 

Why be a Country Executive Croatia at THG?


  • Manage the Myprotein Croatian website's overall performance, including sales, key metrics, and customer database growth, using analytics to optimize the customer journey and sales strategy.
  • Develop and implement influencer marketing strategies, manage the Croatian Influencer Database, and source new talent to enhance brand recognition and performance.
  • Drive traffic to the website through innovative strategies, working closely with the central digital marketing team to optimize customer acquisition and cost-efficiency.
  • Analyze customer behavior and trends, sharing insights to inform strategy, and develop CRM initiatives to grow the customer database.
  • Optimize website content and merchandising, collaborating with design and editorial teams to create engaging product pages and deliver an exceptional customer experience.
  • Plan and execute on-site promotions, ensuring competitive pricing and meeting gross profit targets while aligning with monthly commercial goals.

What skills and experience do I need for this role?

  • Fluent Croatian and English speaker both written & spoken 
  • University Degree preferred   
  • Experience in a similar online trading role is preferred   
  • Strong academic track record   
  • Strong interest in Digital marketing channels, SEO and e-commerce   
  • Proven communication and influencing skills   
  • Commercially astute, ambitious, and highly intelligent individuals who are hungry for success and genuine responsibility.   
  • Entrepreneurial thinkers are welcome - those able to think outside the box best suited to a true 'start-up', agile environment with early responsibility for key decision making   
  • Interest and understanding of the health & nutrition sector strongly desired  



THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

The Company
Manchester
4,453 Employees
On-site Workplace
Year Founded: 2004

What We Do

THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.

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