Delivers and optimises CRM campaigns across email, push notifications and in-app messaging. Builds automated Braze journeys, manages campaign calendars, coordinates creative and marketing teams, conducts A/B testing, analyses performance, and recommends improvements. The role supports platform enhancements, personalisation, data protection compliance, and new CRM capabilities while developing cross-channel lifecycle marketing expertise.
Our Team
The Marketing team grows audiences, drives viewing and builds the popularity of UKTV’s brands and programmes. Within Marketing, CRM uses data, insight and personalised communications across email, push and other owned channels to connect audiences with content on U and build long-term engagement.
The Marketing team grows audiences, drives viewing and builds the popularity of UKTV’s brands and programmes. Within Marketing, CRM uses data, insight and personalised communications across email, push and other owned channels to connect audiences with content on U and build long-term engagement.
Purpose of the Role
The Marketing Executive – CRM delivers and optimises campaigns that engage audiences and drive viewing on U. Working with the CRM Manager, you will manage the campaign calendar, build cross-channel campaigns and automated journeys, and use testing, insights and new platform capabilities to improve performance.
The Marketing Executive – CRM delivers and optimises campaigns that engage audiences and drive viewing on U. Working with the CRM Manager, you will manage the campaign calendar, build cross-channel campaigns and automated journeys, and use testing, insights and new platform capabilities to improve performance.
What we would like you to bring to the role….key experience, knowledge, skills & personal qualities
Role responsibilities
- Build, test, quality-check and schedule engaging email, push notification and in-app campaigns, ensuring communications reach the right audience at the right time.
- Build and maintain automated and triggered journeys, including complex Braze Canvas flows, with accurate triggers, audience criteria, branching, timings and exit conditions.
- Manage the CRM campaign calendar, coordinating with the CRM Manager and wider marketing teams to deliver activity accurately and on time.
- Brief Creative on campaign assets and support the continued development of CRM templates and creative approaches.
- Coordinate campaigns across email, push notifications, in-app messaging, and future CRM channels to create joined-up audience journeys.
- Deliver A/B tests across messaging, creative, subject lines, send times and audience targeting, using the results to improve engagement, and viewing.
- Produce campaign reports and post-campaign analyses, identifying key learnings, and recommend improvements.
- Support new technical launches, platform enhancements, and the implementation of new CRM capabilities.
- Explore and champion Braze’s AI-powered tools and other relevant features to improve efficiency, personalisation and campaign performance.
- Help refine CRM workflows, processes, and quality-assurance practices to improve the consistency and effectiveness of delivery.
- Collaborate with Marketing, Creative, Data, and Insight teams, ensuring activity supports wider objectives and complies with UKTV’s data protection requirements and audience permissions.
Experience and knowledge
- Experience delivering CRM campaigns across email, push notifications and in-app messaging.
- Experience using a customer engagement platform to build, test and manage campaigns; experience with Braze would be an advantage.
- Experience working with audience segmentation, targeting, and personalisation.
- Experience building or supporting automated and triggered journeys, including flows, branching logic, triggers, and timings.
- Experience monitoring campaign performance and producing clear, actionable reports.
- Experience collaborating with creative, marketing, data and insight teams to deliver campaigns.
- Understanding of CRM lifecycle marketing and how it supports audience acquisition, engagement, and retention.
- Understanding of how CRM channels can work together to create coordinated audience journeys.
- Familiarity with key CRM metrics, including measures of engagement and viewing.
- Understanding of A/B testing and how results can be used to improve campaign performance.
- Awareness of data protection, GDPR, and the responsible use of first-party audience data.
Skills and personal qualities
- Highly organised, with excellent attention to detail and the ability to manage multiple campaigns and deadlines.
- Confident working hands-on with a CRM platform to build, test and quality-check campaigns and automated journeys.
- Analytical and curious, with the ability to interpret results, identify trends, and recommend improvements.
- Proactive and solutions-focused, with an appetite for testing new ideas, improving processes, and developing technical skills.
- A clear and collaborative communicator who can brief Creative effectively and build strong relationships across teams.
- Comfortable working in a fast-paced environment and taking ownership of campaign delivery.
- Interested in exploring emerging CRM capabilities, including AI-powered tools.
- A positive and inclusive team player who shares ideas, responds constructively to feedback, and supports colleagues.
Anything else you need to know...
This is an opportunity to develop your technical and analytical CRM skills in a team that combines creativity, data and technology to grow audiences on U.
You will have hands-on ownership of campaign delivery, with opportunities to build your expertise in automation, cross-channel planning, personalisation and testing. Experience with Braze is beneficial, and familiarity with Liquid or similar personalisation code would be an advantage, but a willingness to learn and explore new technical capabilities is just as important.
We are looking for someone who enjoys getting the details right, is curious about what the data can tell us and is motivated to find new ways to connect audiences with UKTV’s content.
Our Diversity & Inclusion Commitment
Our Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone, and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
About
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
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