Job Title
Corporate Digital Marketing Manager
Corporate Marketing & Communications is the corporate function responsible for positioning, protecting, governing and growing Amadeus’ corporate reputation, business and brand with all audiences worldwide. The Corporate External Communications and Digital Marketing team supports this mission with all external audiences, and the Corporate Digital Marketing team delivers high-value, measurable, strategic awareness and positioning work while providing the digital platforms, insights, support and governance that drive commercial objectives and reputational efforts through digital channels.
The role of the Corporate Digital Marketing Manager is to strategize and deliver on the execution of relevant, high-performing, always-on organic and paid social media presence and campaigns and search and other digital media advertising to build and maintain awareness of Amadeus among its key audiences in our digital channels. Digital and marketing communication channels include Amadeus.com, Google, LinkedIn, Meta channels, X (and any other relevant social and search platforms) and familiarity with digital media buying for display and programmatic platforms.
A thorough and strategic understanding of search engine marketing (SEM), paid & organic social media marketing and communication, content marketing, email marketing, digital advertising, public relations, digital marketing analytics and brand marketing and how they work together plus experience in marketing and communication best practices and excellence at a corporate level are requirements for this role.
Main Responsibilities
Organic and paid digital marketing & communication execution
- Manage corporate digital channels (excluding websites) both strategically and operationally to ensure the most effective use of each channel
- Oversee and execute organic social media presence, includes implementing a social media strategy and evolving the company's social media presence and engagement
- Plan and execute always-on paid search and paid social media campaigns aligned to corporate themes and business priorities with the objective of building brand awareness of Amadeus.
- Has experience and deep knowledge of working with each search and social media company and their platforms, executing, managing & monitoring paid and organic activity in each channel, and is an astute budget manager, ensuring that we maximize the impact of our budget.
Project management
- Have a firm understanding of agile methodology project management to enable collaboration with other project managers and key stakeholders.
- Possess strengths in relationship-building and stakeholder relationship management to ensure alignment and awareness of paid search and social media activities across the company to ensure goals and expectations are clear and tracked
- Work with and oftentimes lead external agency and internal teams to ensure timely delivery of high-quality outputs with effective results.
- Is organized in asset management and use of digital tools to make sharing, reviewing, editing and finalizing content and reports simple and streamlined.
Content consultant for each digital channel
- Believes that one size does not fit all when it comes to content for digital channels, and has a strategic understanding that each digital channel serves its own purpose, resonates with audiences in different ways and that the same message can be delivered in multiple ways to be most effective with a variety of target audiences
- Needs to be confident and comfortable providing guidance about content that aligns to our brand and will increase user engagement, and can spearhead efforts to gather employee- or user-generated content
- Serves as an advocate for high-quality content and messaging that reflects a unique personality aligned to our brand voice, and understands how to lead by example when it comes to best practices in our digital channels
Governance, evaluation & measurement
- Create and enforce governance to streamline Amadeus’s approach, positioning and voice across its digital channels
- Instill a discipline of having a data-led approach in evaluating, measuring and improving the performance of the corporate digital channels.
- While this role will not execute all digital marketing campaigns across the company, it is responsible for providing governance and guidelines for paid and organic digital media implementation across the organization, configuring digital ad campaigns, monitoring them to ensure performance goals are realistic and being met, and proactively leading internal stakeholders towards success when they are leveraging the Amadeus corporate digital channels.
Education
- University degree, experience in B2B and digital marketing. Post-graduate studies in Marketing is a plus
- Demonstrated success owning the strategy, framework, development, and execution for global, multichannel campaigns, especially in social media and search
Relevant Work Experience
- 8+ years of experience in Marketing, with a focus on digital channel activation
- Proven experience in developing and implementing paid campaigns in B2B marketing
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Experience in a multi-national, multi-cultural environment
Languages
- Advanced English, and strong English writing skills
Specific Knowledge
- Experience working with Google paid ad campaigns, Meta platform ads and LinkedIn and X campaigns with budget and P&L responsibility,
- Proven track record defining objectives, planning, launching, managing and optimizing Ads campaigns, consistent and proven track record with paid social display build outs, targeting and segmentation strategies, campaign ramp up and expansion, budget growth, revenue scaling and conversion optimization,
- Excellent project management skills, commitment to deadlines and processes and policies,
- 8+ yrs in digital marketing with leading tools, experience measuring the success of Paid Media efforts
- Experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives and promoting change across an organization
- Experience of short-, mid-, long- term planning and strategy development based on the company objectives
We can offer you
- A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.
- A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
- Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
- A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
- A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including salary, bonus, equity, and benefits.
- A flexible working model - We want our employees to do their best work, wherever and however it works best for them.
- A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
- A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.
Application process
The application process takes no longer than a few minutes! Create your candidate profile, upload your CV and apply. Once we’ve received your application and you’re a good fit for the role, one of our recruiters will get in touch with you to arrange a telephone interview.
Are you the one we’re looking for? Apply Now!
Diversity & Inclusion
Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.
Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.
