JOB SUMMARY
The Content Marketing Manager improves business growth by driving the content vision for the Business Marketing team. This individual leads the development of written and visual content that supports the marketing content blueprint, including product briefs, white papers, executive briefs, infographics, videos, and more. They plan, create and manage the development of content that inspires audiences to move throughout the buyer's journey while supporting lead generation goals and the integrated marketing strategy.
Employing strong project management skills, this individual will propel business through the development of enticing client-first content; will grow and develop sales and revenue through connecting the GTM messaging and strategy with demand generation campaigns. This person thrives while working with cross-functional teams within an office environment and guiding marketing campaigns across the organization. They will report to the Director of Business Marketing Content for goals, guidance and assistance.
MAJOR DUTIES AND RESPONSIBILITIES
Encourage company-wide excellence by actively and consistently supporting all efforts to enhance and simplify the client experience.• Be the empowering leader of marketing programs for all products and offers by planning and developing marketing content for use in marketing campaigns and lead generation including sales and partner channels.• Collaborate with business leaders to understand target strategies and schedules while ensuring a successful cycle through support of client acquisition.• Drive the sales cycle by developing, maintaining and communicating marketing content for all targets, products offers and geographic areas.• Expand industry knowledge by collaborating with internal subject matter experts and following industry organizations and other experts.• Set and meet deadlines for multiple projects while maintaining accuracy and efficiency through effective project management skills.• Perform additional duties related to the position as assiged.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Ability to manage multiple projects and tasks at one time
- Ability to prioritize and organize effectively
- Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
- Ability to show judgment and initiative and to accomplish job duties
- Ability to work independently and make recommendations and decisions autonomously
- Ability to maintain confidentiality
- Ability to make decisions and resolve problems while working under pressure
- Ability to manage and foster change
- Honesty, integrity and ethics
- Strong attention to detail balanced with the ability to think strategically
- Highly developed capacity for teamwork and a strong focus on the customer
- Penchant to work with a sense of urgency
- Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
- Proficient with Microsoft365 and Adobe Creative Cloud suites.
Required Education
- Bachelor's Degree in Marketing or related discipline and/or an equivalent experience
- MBA/Masters preferred
Required Related Work Experience and Number of Years
Marketing experience - 5 years
MBA preferred
PREFERRED QUALIFICATIONS
Preferred Related Work Experience and Number of Years
Knowledge of B2B technology marketing, particularly for high-speed internet and networking, security, cloud, voice and unified communications and TV products and services preferred
WORKING CONDITIONS
Office environment
MGN350 2025-50738 2025
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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