Communications & Content Specialist

Job Overview
Applied Systems, Inc., a worldwide leader in insurance technology, is currently searching for a talented Communications and Content Specialist to join our Europe Marketing team. The Communications and Content specialist delivers high-quality written communications to support the company's marketing plans, as well as support broader research and development of content, including product collateral, sales enablement, corporate and content marketing materials, to drive brand awareness and engagement through integrated communications, outreach, and promotions across a variety of marketing platforms.
A born wordsmith, you'll have a strong background in writing compelling copy for B2B audiences and will be adept at switching your tone of voice to suit the platform, publication or channel you're writing for
What You'll Do

• Work directly with internal subject matter experts to create high quality and engaging marketing communications assets in alignment with business strategy and marketing plans, reflecting the organisation's brand voice, editorial guidelines, and company and product messaging platforms
• Take various product category and communications briefs and generate unique, and creative content that garners attention and facilitates clear communication with targeted market segmentations
• Support the public relations program, including creating comprehensive, effective and engaging external communications that align with key messages including press releases, bylines, blogs, web copy and other external facing communications
• Support the social media program, including creating timely and effective content that engages users and grows our social reach
• Champion our brand and product voice, following content and branding style guides to protect and oversee brand representation across messaging platforms and taking into account regional updates as required
• Proofreading, copy editing and revision of marketing assets, including assets produced by product marketing, demand generation, the event team and corporate communications
• Assist in managing the data analytics program for core communications tactics, including the process to track, measure and adjust tactics as needed to meet content performance goals
• Assist in maintaining editorial calendars, media lists, and media coverage

What You'll Need to Succeed
We're looking for someone who:

• Can work remotely from the UK or Ireland, or hybrid from an Applied Systems Europe Office
• Is able to travel quarterly for team meetings (Brighton, Belfast or Birmingham) as well as attend UK wide trade shows and events

Your experience should include some or all of the following:

• Bachelor's degree in marketing, communications, English or related field; or equivalent work experience
• 4 years of B2B marketing experience - Software/technology or insurance marketing experience preferred
• Excellent research skills
• Proficiency in AP Style
• Relentless attention to detail and dedication to consistently developing quality, error-free content
• Proven ability to build consensus and work effectively within a cross-departmental team
• Ability to work in a fast-paced, deadline-driven environment where the demands and directions of the work frequently change
• Able to synthesise complex information and contextualise into a well-organised storyline
• Able to manage multiple projects at the same time
• Goal-oriented, team player with an excellent work ethic
• Working knowledge of Microsoft Office Suite and Adobe Creative Cloud

Additionally, you may have:

• Knowledge of writing for social media and SEO
• Experience with writing for personalisation, segmentation and A/B testing a plus

What You'll Gain

• Private Medical Insurance and Eye Care
• Wellness incentives
• Pension scheme with employer matched contributions

Work-Life Balance

• Competitive paid vacation time and a free day for your birthday
• Personal/sick time
• Paid holidays
• Flex Time
• Volunteer time off

Empowering Career Growth and Success - We invest in talent, care about our people and are empowered by the results of our work. We grow our teams from within and give our employees opportunities to advance.
What We Value
We strive for excellence at every turn to be the best at what we do. We invest in talent, care about our people and are empowered by the results of our work. We fulfil the promise of insurance - safeguarding and protecting what matters most in people's lives. And there is no more important job than that.
Our focus on the workforce, workplace and marketplace gives us a qualified individual in an environment in which they can be productive while we maintain our position in the industry. To help drive that change toward a vibrant, modern workplace, we have employee-driven networks with commonalities in ethnicity, gender, sexual orientation and military status.
Who We Are
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world's largest agency and brokerage management systems provider, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied's people and products enable millions of people worldwide to safeguard and protect what matters most.
For 40 years, Applied Systems has led an industry we helped to create with a mission to continuously improve the business of insurance. From partnerships, acquisitions, and insurance innovation initiatives, Applied has focused on efforts to be the indispensable partner in our industry.
It's an exciting time at Applied. You can do big things here, in an environment that supports creative thinking and bold ideas. Visit http://www.AppliedSystems.com for more information on how you can challenge what's possible.
EEO Statement
At Applied we acknowledge the value of diversity, promote equality and challenge unfair discrimination. We are an equal opportunities employer and consistently aim to recruit the most suitable person to the job. We particularly encourage applications from women, individuals with disabilities, and underrepresented ethnicities. All applicants will be treated on the basis of merit and without unlawful discrimination.
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