iGaming:
If it’s iGaming, we know a thing or two. At Light & Wonder, It’s all about the games, and our digital team leads the global iGaming market, providing jaw-dropping content and innovative software that powers the world's most successful online gaming providers.
Position Summary
The Commercial Marketing Manager, UK & Europe, is responsible for driving the commercial marketing strategy, planning, and activation of Light & Wonder's iGaming content portfolio across the region.
As a key member of the regional marketing team, the role will help establish and evolve commercial marketing capabilities across UK and European markets, strengthening operator partnerships and increasing the visibility and impact of Light & Wonder's games, studios, and products.
While not directly responsible for campaign execution, the Commercial Marketing Manager acts as a strategic marketing partner, shaping promotional approaches, coordinating stakeholders, and ensuring seamless delivery through internal and operator teams.
Commercial Strategy Partnership
Partner with the UK/EU commercial account teams to develop and activate marketing strategies that support operator growth objectives and commercial goals.
Act as a trusted marketing partner to operators, helping define campaign objectives, launch strategies, and promotional opportunities that maximise game performance.
Develop commercially focused marketing programmes that support both new game launches and the ongoing performance of Light & Wonder's content portfolio.
Product Marketing & Sales Enablement
Work closely with Commercial Teams to deliver compelling, operator-ready launch plans, assets, and marketing materials.
Support pre- and post-launch activities including launch toolkits, customer presentations, demos, and performance reporting.
Collaborate with Account Managers to embed marketing strategies into operator growth plans and promotional playbooks
Market & Customer Insights
Gather and share operator feedback, market trends, and competitive insights to inform product positioning and marketing strategy.
Use data and customer insights to identify opportunities to improve launch effectiveness, promotional performance, and portfolio visibility.
Qualifications
Experience in Commercial Marketing, Product Marketing, CRM, or Go-to-Market roles within iGaming or a related industry.
Experience working with iGaming operators or suppliers, with exposure to promotions, CRM, or player engagement initiatives.
Strong commercial and analytical mindset, with the ability to turn data and insights into action.
Excellent communication, stakeholder management, and project coordination skills.
Additional Information
Why would you enjoy working with us at Light & Wonder?
Competitive benefits, an open and supportive environment as well as a modern and exciting workplace.
The opportunity to interact with global teams on a regular basis and the possibility to switch teams and projects as you and our business continues to develop and grow.
Exciting projects with opportunities for creating positive change to our game engineering ecosystem.
And if that is not enough; you will get to enjoy a stunning work location and flexible working whilst we provide you with the guidance and development skills you need to progress quickly and enhance your career.
#LI-Hybrid
#LI-iGaming
Light & Wonder Manchester, England Office
Manchester, United Kingdom
