About Hometouch
Hometouch is a CQC-regulated live-in care provider specialising in dementia care. We're a growing business with ambitious plans and are looking for a commercially driven leader to help build and scale our sales function.
We're not looking for someone to maintain a finished sales machine - we're looking for someone to build one.
The Role
We're looking for a Commercial Lead - Sales & Growth to own commercial performance across Hometouch.
Sitting at SMT level, you'll lead the sales team and take ownership of conversion, pipeline performance, partner-generated growth and the systems and processes that turn enquiries into successful care placements.
This is a hands-on role with clear commercial accountability, where you'll have the opportunity to make a measurable impact on conversion, pipeline and growth.
What You'll Do
Own sales performance, targets, forecasting and pipeline across Hometouch.
Lead, coach and develop the sales team, improving conversion, call quality and follow-up.
Identify and fix opportunities across the customer journey from enquiry to placement.
Work closely with Partnerships to grow referral channels across healthcare, legal, financial and professional networks.
Own HubSpot reporting and CRM discipline.
Use data to identify opportunities and drive measurable improvements.
Bring greater structure, consistency and commercial focus to the function.
Report into SMT with clear, numbers-led performance updates.
What You'll Bring
Strong sales, commercial or business development experience, ideally within private-pay care, live-in care, domiciliary care or private healthcare.
A proven track record of hitting targets and improving commercial performance.
Experience managing or coaching sales teams.
Strong consultative selling skills and the ability to build trust in a high-stakes customer environment.
Experience with CRM, pipeline management and data-led decision making.
Evidence of progression and readiness to take on broader commercial responsibility.
A builder's mindset - you're comfortable challenging existing processes and making things better.
Why Hometouch?
SMT-level exposure and direct access to senior leadership.
Genuine autonomy to shape and build the commercial function.
The opportunity to influence sales, partnerships and business growth.
A clear opportunity to grow into broader commercial leadership as the business scales.
The chance to make a measurable difference in a sector that genuinely matters.
What’s in it for you?
Competitive salary with performance related bonuses
Company pension with matched contributions
25 days holiday (plus bank holidays)
Private Healthcare
Premium Access to Anya - a digital health app providing women's health support
Laptop and equipment provided
Great work-life balance (we are big on this)
Work environment that values creativity, personal growth and collaboration
Continuous learning and development: you will be challenged with lots of responsibility and exciting projects in a supportive and encouraging environment
Location: Remote with access to our London Office
DBS: This role may require an enhanced DBS check
Hometouch Care Ltd is a CQC-regulated provider
