Business Development Manager

We're becoming Howden

From this autumn, Barnett Waddingham will become Howden, bringing our people together as one and creating a more connected approach to retirement, benefits and risk. As you explore opportunities with us, you'll start to see more of Howden's name, people and experience througout the recruitment process.

We are seeking a Business Development Manager (BDM) to play a pivotal role in growing and broadening the support base for our SIPP proposition within the UK financial adviser market. This is a senior, high‑impact role combining new business origination with relationship deepening. The role will suit someone who thrives in a lower‑infrastructure environment, is comfortable building their own momentum, and takes pride in developing structure, insight and opportunity. This is a permanent role and geographic location is flexible (outside London), with a genuinely UK‑wide remit. 

A snapshot of your day:

• Identify, prioritise and pursue new adviser relationships capable of delivering long‑term, repeat SIPP business.
• Actively manage and deepen relationships with existing key introducers, recognising that adviser‑level engagement does not automatically translate into firm‑wide support.
• Build strong working relationships with advisers, paraplanners, research teams and support staff.
• Apply sound judgement in targeting adviser firms, recognising where our proposition is well‑differentiated and where it is not.
• Support the business as proposition changes are introduced, including in commercial property SIPPs.
• Manage and convert suitable non‑advised enquiries in line with regulatory boundaries and internal policies.

We would love to hear from you if you have:

• Proven experience in business development within the SIPP and adviser market is essential.
• An established network of financial adviser contacts, with the ability and appetite to continually expand it.
• Strong commercial judgement and the discipline to focus on high‑value opportunities.
• Clear understanding of regulatory requirements and boundaries.
• Exposure to DFMs, national advice firms, banks and large adviser groups.
• Experience handling non‑advised pension enquiries.
• Relevant professional qualifications (e.g. financial planning or pensions‑related).

What's in it for you:

• Competitive discretionary annual bonus

• Generous pension scheme  

• Core benefits for you including private medical cover, life assurance, group income protection, and up to 30 days holiday per year with holiday trading

• A comprehensive range of voluntary benefits to suit you (and your family) including an electric car leasing scheme, tech scheme, cycle to work scheme, dental cover, healthcare cash plan, health assessments, critical illness cover, Sports Allowance – we pay up to 50% of your gym/sports membership (up to £50 pm), travel insurance, paid volunteering, and a broad range of retailer discounts  

• For a full list of benefits, please click here 

Happy to talk flexible working

Accessibility 

We are a Disability Confident Employer. If you require reasonable adjustments or want more information on accessibility, please click here   

Not quite the right opportunity for you this time? 

For more about us and other Careers at BW, please click here 

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We kindly ask recruitment agencies to not send speculative CVs. Should we need assistance, we will reach out. All enquiries should be directed to [email protected].