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Editorialist melds personal styling, editorial content, and shopping into one seamless digital experience powered by proprietary technology and e-commerce tools. Editorialist.com, our media property, delivers sophisticated content and commerce to aspirational and affluent consumers. Our stories connect readers with bespoke product and service solutions for fashion, accessories, beauty, and wellness needs. The cornerstone of our tech platform—the Editorialist app—blends content, digital services, and e-commerce for our elite clientele, individuals with an average net worth in excess of $550 million. Our co-founder and CEO Rafael Ortiz previously co-founded NexTag, the largest comparison shopping site for products and services, and was responsible for marketing and business development until its sale for $1.2 billion.
As Branded Content Director, you will be the creative and operational force behind the ideation and execution of custom content across our paid partnerships. This role requires both visionary creative thinking and operational excellence: you’ll craft compelling, editorially-aligned concepts for brand partners and manage the production of sold content across our platforms. You bring a track record of monetizing content without compromising editorial integrity, are a deft cross-functional collaborator, and thrive in both brainstorming and deadline-driven environments. With a sharp editorial instinct and business acumen, you’ll help define how branded content lives across our ecosystem.
Key Responsibilities:
- Pre-Sale: Ideation & Strategy
- Lead content ideation for paid brand partnerships on a monthly, quarterly, and ad-hoc/RFP basis.
- Maintain an always-on pipeline of sellable editorial concepts that ladder up to key tentpoles and brand moments.
- Develop omni-channel branded content strategies that balance client expectations, campaign performance with premium storytelling.
- Liaise between Editorial, Creative, and Audience teams to ensure feasibility and brand cohesion.
- Define Branded editorial guardrails and client input rule set for branded content (e.g., product mix, tone, approvals), socializing these rules to internal stakeholders.
- Participate in ideation for campaign shoots, identifying sellable moments and brand integrations opportunities.
- Apply performance learnings and historical insights to continually refine branded concepts and formats.
- Post-Sale: Execution & Production
- Lead internal and external kickoff calls to align on campaign goals, deliverables, and timelines.
- Oversee freelance editors; briefing, deadlines, content standards, product integration, rounds of feedback.
- Collaborate with the design and creative teams to develop client-facing content previews and campaign visuals.
- Partner with internal teams to ensure content is published on deadline and with editorial quality intact.
- Guide social team on copy and execution for branded social components.
- Coordinate deployment across all branded content placements — articles, newsletters, social posts, shop collections and category pages.
- Work with Client Services and Campaign Management to ensure timely production and proper usage of creative and shoot budgets.
- Collaborate on campaign reporting and performance analysis, integrating learnings into future pitches.
Ideal Candidate:
- 5-7 years experience in branded content, content marketing, or digital media, ideally in fashion, luxury, or lifestyle verticals.
- Proven ability to monetize content and deliver revenue-driving ideas that maintain brand voice.
- Strong editorial sensibility paired with a commercial mindset.
- Highly organized project manager with excellent communication and cross-functional collaboration skills.
- Comfortable navigating client relationships, creative guidelines, and editorial boundaries.
- Fluent in digital content formats across platforms, including newsletters, native web, social, and eCommerce.
What you need to know about the Manchester Tech Scene
Home to a £5 billion digital ecosystem, including MediaCity, which consists of major players like the BBC, ITV and Ericsson, Manchester is one of the U.K.'s top digital tech hubs, at the forefront of advancements in film, television and emerging sectors like as e-sports, while also fostering a community of professionals dedicated to pushing creative and technological boundaries.
