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The Brand Manager will oversee and enhance the Lyra Wellbeing brand, engage customers, adapt brand messaging locally, and ensure cohesive marketing strategies.
About Lyra
Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
As our Brand Manager, you'll be at the forefront of building and evolving the Lyra Wellbeing brand identity.
Responsibilities
- Brand Oversight: Coordinating and overseeing the branding of Lyra Wellbeing marketing and communications across all touchpoints, ensuring consistency and impact.
- Brand Enhancement: Collaborating closely with Lyra Health creative teams to continuously improve and enhance branding across the entire Lyra Wellbeing suite.
- Global Brand Liaison: Acting as the primary Lyra Wellbeing branding point of contact for our global subsidiaries and licensees, ensuring brand integrity worldwide.
- Customer Engagement: Building and developing innovative customer communications systems to increase awareness and engagement with Lyra Wellbeing services.
- Cohesive Customer Experience: Working alongside the Member Marketing Manager to ensure a cohesive and seamless experience for all customers across the marketing funnel.
- Product Promotion: Collaborating with the Product team to ensure timely communication and effective promotion of key new releases and updates.
- Data-Driven Strategy: Partnering with the Marketing Insights Executive to leverage data, trends, and market analysis, shaping impactful marketing and content decisions.
- Local Market Adaptation: Adapting brand messaging and/or strategy to suit the nuances and specific needs of local markets.
Experience
- 4+ years of experience in brand development or brand management.
- Proven experience creating new workflows and processes from scratch.
- Experience in managing multiple stakeholders and projects simultaneously.
- Experience in the healthcare industry is advantageous.
Skillset
- Excellent verbal and written communication skills.
- Solid knowledge of core digital organic marketing channels (SEO, social media, web, etc.).
- Resourceful, creative, and flexible, with a self-motivated, initiative-taking, committed, and self-confident approach.
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."
The benefits available to those located in the UK. will be consistent with UK law and may vary from those located in other countries. Benefits will be provided in a manner consistent with applicable law.
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Home to a £5 billion digital ecosystem, including MediaCity, which consists of major players like the BBC, ITV and Ericsson, Manchester is one of the U.K.'s top digital tech hubs, at the forefront of advancements in film, television and emerging sectors like as e-sports, while also fostering a community of professionals dedicated to pushing creative and technological boundaries.
