Brand Promotional Partnerships Manager

We are seeking a Manager, Brand Promotional Partnerships to join our expanding Brand Central business unit. We are looking for a tenacious and proactive Brand manager focused on delivering Brand campaigns across Brand Promotional Partnerships across an ever evolving gaming portfolio whilst supporting Brand Media  - driving both brand equity and player growth through integrated, creative, and measurable campaigns. The ideal candidate is a proactive, hands-on marketer with strong Brand Promotional Partnership experience, capable of driving brand value exchange through integrated, creative, and measurable campaigns in a fast-paced environment.

We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.

Brand Promotional Activations Support (Primary Focus)

• Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations.
• Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts.
• Contribute to ideation and execution of new activation or integration opportunities across the portfolio.
• Agency & Partner Management
• Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
• Build and maintain strong relationships with agencies and platform partners.
• Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.

Brand Media Strategy & Vision (Secondary Focus)

• Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles.
• Brand Media Campaign Execution & Cross-Functional Collaboration
• Collaborate with the performance marketing team to ensure brand media efforts complement and support lower-funnel performance initiatives.
• Measurement, Reporting & Impact
• Support Leads with internal quarterly updates across the Brand Central division

• 3+ years of experience in Brand Promotional Partnerships (agency or client side)  
• Proven experience leading a variety of value exchange partnerships within gaming (mobile and/or console)
• Experience collaborating with agencies, platform partners, and cross-functional teams
• Familiarity with co-marketing partnerships and influencer marketing
• Understanding of mobile gaming audiences and free-to-play business models
• Entrepreneurial mindset with comfort operating in ambiguity
• Excellent communication, presentation (slide decks), and project management skills

• Experience in social media marketing
• Experience in brand strategy 
• Experience supporting influencer-led or creator-based partnerships
• Exposure to global campaigns across multiple regions

• Competitive salary and discretionary annual bonus scheme
• 26 days holiday, plus bank holidays & 2 paid personal days
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan, with a double matching employer contribution 
• Private medical & dental insurance and healthcare cash plan
• Life insurance, personal accident insurance and income protection
• Mental health and neurodiversity support programs
• Company Employee Stock Purchase Plan (eligibility criteria applies)
• Fitness reimbursement plan, worth £600 per annum
• Flexible working hours
• Weekly happy hours, seasonal parties and monthly social events
• Annual rail season ticket advance and cycle to work scheme

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