About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
The perfect candidate will have strong experience working on performance and branding clients through key channels such as Google Ads, Microsoft Ads, Facebook/Instagram and LinkedIn, with other channels such as Pinterest, Snapchat and X (Twitter) being a plus.
This role is ideal for someone who wants to learn from a wide range of clients, industries and digital disciplines, which are of central importance to today’s advertising and media industry.
Key Responsibilities
General Responsibilities
- Complete timesheets on a regular, minimum of a weekly basis
- Ensure work is completed to a high standard and within deadlines
- Adhere to quality assurance policies
Biddable Expertise
- Being a source of expertise in Biddable Media – particularly Paid Social (Facebook/Instagram and LinkedIn) and Paid Search – for the wider business and our clients
- Establish an understanding of all areas of Reprise Digital’s expertise and the products/services we can provide to our clients
- Develop an understanding of the various digital media channels (Display, Affiliates, SEO) and the role of Social & PPC
- Contribute in developing new products and ways of working that improve results
- Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads, as well as utilizing the full range of features in third party tracking tools
Leadership & Management
- Lead the day-to-day client campaign or project development and execution
- Ensure that all client campaigns follow the internal Best Practices
- Support Account Executives & Anlaysts and ensure that high standards of work are delivered
- Provide consistent and effective support to Account Directors
- Prepare and lead performance review presentations
- Lead development of regular results analysis & reporting, recommendations and presentations
- Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours
Client Service
- Lead the day-to-day client relationship
- Help to educate the clients on PPC & Social strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities
- Work to understand your client’s pressures and internal demands to ensure Reprise Digital provides the right response at the right time in the right manner
- Build an understanding of the client’s business and digital marketing objectives, and develop strategies to help meet those objectives
- Effectively set and manage client expectations
- Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well
- Ensure all media schedules, forecasts and recommendations are fit for client and it is easy for the client to access
- Provide support to clients with marketing issues and opportunities, engaging Account Director as appropriate
- Monitor trade press relating to your client’s business
- Monitor your client’s competitors and their activity
People Management
- Actively nurture the goal of making Reprise an enjoyable place for staff to work and for clients to engage with
- Develop the skills and knowledge of the Account Executives through mentoring, supervision and providing feedback on performance
- Delegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workload
- Keep the Account Director informed of Account Executive’s development and performance
- Identify opportunities for Account Executive to take ownership of tasks or projects to develop and grow
Desired Skills & Experience
- Have managed large budgets and delivered strong results across multiple verticals
- Confident in leading conversations around Paid Search & Social strategy and tactics
- Communicate effectively at all levels, both up and down
- Excellent written and numerical skills
- Strong Excel skills
- Strong presentation skills
- Strong mathematical skills
- Strong attention to detail
- Experience setting up, managing and optimising PPC/Social campaigns across multiple platforms including Google Ads, Bing, Facebook and LinkedIn.
- Have driven e- performance using third party bid-management tools e.g. SA360
- Be a trusted, knowledgeable source of information and developments in search marketing
- Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
- Able to work in high pressure environment, with a flexible approach and can work dynamically to solve a variation of challenges
- ‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest-free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
