About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Role: Athlete Activation Manager | LIFT
Reporting to: Athlete Activations Lead
Brand: Myprotein
Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based
THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Why be an Athlete Activation Manager at THG?
This is a unique opportunity to be at the forefront of Myprotein’s Gym-focused "LIFT" pillar, driving Athlete partnerships and activations that directly resonate with fitness enthusiasts. You’ll work with athletes and influencers to enhance Myprotein's presence in the weightlifting space, collaborating across teams to deliver impactful activations, content and campaigns. THG offers unmatched career growth, development opportunities, and a fast-paced environment for those eager to make an impact.
As Athlete Activation Manager, you’ll:
- Lead the development and execution of Myprotein’s Gym-focused "LIFT" pillar activations, targeting weightlifting and strength training communities.
- Manage relationships with key athletes, and fitness professionals to drive brand visibility and credibility within the LIFT category.
- Create, Plan and implement activations, content streams & campaigns that amplify Myprotein’s positioning as a leader in gym-based fitness and performance nutrition.
- Collaborate internally with cross-functional teams including marketing, events, creative, product development to ensure alignment and successful campaign & activation execution.
- Measure the success of activations & campaigns through KPIs, providing insights and recommendations for optimisation.
- Stay ahead of industry trends, identifying opportunities for new partnerships with key faces in the fitness industry as well as identifying new activation opportunities that will elevate Myprotein’s influence in the ‘LIFT’ pillar.
What skills and experience do I need for this role?
- Proven experience in influencer marketing, athlete partnerships, or brand activations, ideally within the fitness, sports nutrition, or related industries.
- A deep understanding of the weightlifting, strength training, and gym-focused fitness markets.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- Excellent communication and relationship-building skills, with a track record of managing high-profile partnerships.
- Ability to think creatively, bringing fresh ideas to activation campaigns and influencer collaborations.
- Strong analytical skills to assess the effectiveness of campaigns and provide actionable insights.
- A proactive, results-oriented approach with the ability to thrive in a fast-paced environment.
- Passion for fitness, wellness, and a commitment to representing Myprotein’s core values.
What We Offer
Benefits:
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG Manchester, England Office
Manchester, United Kingdom
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