Job Description
About the Role
The Associate Director, Payer Marketing will serve as a critical business partner to drive and support various corporate, brand and market access initiatives. This role will lead the development and execution of payer marketing strategies/tactics to secure, maintain and drive optimal access for the products.
What You’ll Do
• Lead the development and implementation of payer tactics and pull through resources
• Work with cross-functional commercial partners to develop account-specific tactical recommendations (based upon customer type, business needs and competitive landscape) that maximize profitable, timely access and pull-through
• Lead execution with the Market Access National and Regional account teams on tactical plans aligned to organizational and brand strategies.
• Execute on key tactics/approaches for key payer channels (e.g., government, commercial)
• Partner with Data Analytics to deliver market insights that inform payer strategies, tactics and promotional plans
• Execute on market research needs/gaps (e.g. Advisory Boards)
• Serve as market access point-of-contact on cross-functional brand teams. Drive ongoing cross-functional collaboration and market access representation
• Maintain alignment with the reimbursement marketing team in support of access and pull-through objectives
• Represent Market Access at Legal, Medical, and Regulatory review meetings
• Actively manage the payer marketing budget, the agency of record and other vendors as needed.
Who You Are
You love working collaboratively across the business to design and execute solutions to complex business challenges. You are a strong communicator who can craft a strong story and deliver it in a compelling way.
Qualifications
• Bachelor's degree required; MBA preferred
• 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for payer marketing activities preferred
• Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, reimbursement, and access
• Track record of developing and executing on pull-through plans (specific to payers)
• Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
• Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
• Experience of managing multiple demands and priorities on time and under business constraints
Preferred Skills
• Experience in Multiple Sclerosis, Neuropsych and/or Immunology, and their market access landscape
Additional Information
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
