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- Plan and execute marketing initiatives that increase traffic, conversions, and overall e-commerce sales.
- Analyze channel performance and attribution data to prioritize spend toward the highest-yield audiences, products, and campaigns.
- Use analytics, customer insights, and performance tracking to continuously refine campaigns, targeting, and marketing ROI.
- Manage end-to-end performance tracking of mtn.ng and MTN eShop funnels, including data bundle purchases, device sales, broadband router orders, and online SIM requests, identifying friction points and quantifying revenue leakage per stage.
- Monitor transaction drop off diagnostics across mtn.ng and eShop payment flows, escalating technical failures impacting revenue.
- Design and run controlled A/B tests across mtn.ng landing pages, promotional campaign pages and eShop checkout flows to improve conversion rate and average order value.
- Coordinate structured tagging frameworks across GA4 for accurate attribution of web traffic, campaign performance, and completed purchases on mtn.ng and eShop.
- Lead optimization of paid media to mtn.ng acquisition journeys, ensuring seamless transition from campaign landing pages to eShop checkout and order confirmation flows.
- Analyze behavioral drop off between product page view, cart addition, and completed payment on eShop, identifying UX, pricing, or fulfilment barriers.
- Partner with Product and IT teams to define feature requirements for mtn.ng and eShop, including personalized device recommendations, cross-sell prompts, and bundle upsell logic.
- Build automated dashboards tracking daily gross merchandise value across eShop, device conversion rate, payment success rate, order fulfilment status, and campaign-linked revenue performance.
- Collaborate with Sales and Distribution teams to ensure alignment between online orders and dealer fulfilment capacity across regions.
- Bachelor’s degree in marketing, Business Administration, Economics, Statistics, Data Analytics, or Computer Science
- Additional certifications in Digital Marketing, E-commerce Management, or Data Analytics
- Training in web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Courses or certifications in data analysis tools such as Excel, SQL, Power BI, or Tableau
- Knowledge of consumer behavior, digital marketing, and online retail operations
- APCON Certification
- Fluent in English
- Experience analyzing online sales performance, website traffic, and customer behavior
- Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce, Salesforce Commerce)
- Ability to track and optimize conversion rates, cart abandonment, and customer journeys
- Experience working with digital marketing teams on campaigns, promotions, and product launches
- Strong background in data reporting, dashboard creation, and performance insights
- Experience with A/B testing and optimization of online user experience
- Ability to translate data insights into business recommendations that improve revenue and customer acquisition
We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.
At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.
We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Obsessions: How We Do It
The behaviors that keep our culture strong and safe.
1. Light It Up!
Always Do This:
🔹 Bring all your heart and all your smarts to us.
Never Do This:
❌ Never doubt your value here or let anyone else do it. And never do it to anyone yourself.
2. Raise Your Hand. Speak Your Mind.
Always Do This:
🔹 Respectfully but firmly challenge any threat to what we stand for.
Never Do This:
❌ Never hesitate to tell the truth as you see it, to whoever you have to tell. And never cause others to fear telling you.
3. Collaborate. Don’t Isolate.
Always Do This:
🔹 Share what you know and respect what others can teach you.
Never Do This:
❌ Never think that you are great unless you help make others great too.
4. Things Always Get Better Here.
Always Do This:
🔹 Take your own steps forward to improve and strengthen us.
Never Do This:
❌ Never believe or cause others to believe that "not now" means "not ever."
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Then, join MTN Nigeria!
Welcome to our Y’ello Family, where our people are our most critical competitive assets.
If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place.
Our Employee Value Proposition enables you to:
🟡 Work with meaning
🟡 Connect to develop
🟡 Thrive in positivity
🟡 Grow with purpose
Live inspired.
It’s a great place to work! Take that bold step and apply today!
*Eligible Females and People with Disabilities are encouraged to apply.
*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications.
*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.
For whistle blowing and reporting fraudulent recruitment activities, contact us via [email protected]
By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).
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