Reporting to: Commercial Director
Reference: R9570
As Account Manager you will be responsible for sales of the ForFarmers Total Feed Portfolio in line with the given sales strategy. You will be responsible for, and attributable to, the volume and margin targets provided. The Total Feed Portfolio covers compound feed, blends, dry straights, liquids, moist feeds, and our forage products, namely seed, additive and fertiliser. These products could be sold across the dairy, beef and sheep sectors, or,in short, the ruminant customer base and prospect pool. Working alongside the Field Sales Manager, the Account Manager will be tasked with prospecting new business and ultimately growth in market share across the region.
Your ResponsibilitiesSelling Skills and Account management:
- Service and add value to agreed ruminant accounts in-line with our Strategy 2025
- To increase market share across the region
- To add value to our customer base through nutritional advice, business insight, and general guidance
- To achieve budgeted sales margin and volume targets
- Achievement of sales targets
- To implement selling price movements in line with Sales Manager instruction
- To ensure full compliance with company credit management procedures
- Build account plans for your main customers
- Prepare and implement sales plan using in conjunction with CRM
- To ensure all CRM customer and prospect files are kept up to date
- To fully utilise the CRM management package to identify and target potential growth opportunities
- To review monthly with Sales Manager performance and achievement of growth targets as identified in CRM
- To be structured in the approach to prospecting and efficient with use of time
Business Development
- Working closely with the Sales Manager, identify areas of opportunity to grow market share and to optimise the added value return
- Work with CalfSpecialist for growth in calf feed market share
- Make recommendations on the settlement of complaints and deal quickly with complaint issues
- Sharing all relevant knowledge proactively with the team members
- Develop relationships with key accounts and focus on value improvement and volume growth
- Fully utilise all of the ForFarmers offering working with DML through compounds, blends, co-products, straights, Forage-Work alongside the Forage specialist to drive forage sales in the region
Team Working
- Promote, encourage and facilitate collaboration and consultation within the team
- Maintain good relations with CSD and Mill and transport ensuring they have accurate information and are involved with Health and Safety on Farm issues
- Share success and best practice with the team
Training
- Use the techniques for selling which have been developed and trained in ForFarmers
- Attend internal/external meetings
- Delivery of management information on customer retention, acquisition and profitability on accounts
- Keep abreast of developments through technical briefs, campaigns and product knowledge
We value diversity in our workplace and welcome enquiries from everyone.
Candidates wishing to apply who would require sponsorship can determine the likelihood of obtaining a Certificate of Sponsorship for the role by assessing their circumstances against the relevant criteria on the Gov.UK website.
Please make us aware if your need any reasonable adjustments to participate in this process.
We encourage you to submit your application as early as possible and not wait as closing dates may vary.
