Account Manager, Paid Social

1071 - Account Manager - Paid Social - UK

Role Summary and Impact 

EssenceMediacom: 

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

We are looking for a paid social specialist to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social. 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

As part of a busy Paid Social team the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include: 

Campaign Management 

• End-to-end set up of paid social campaigns across all the relevant social platforms. 

• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. 

• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary. 

• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. 

• Writing performance commentary that delivers valuable insight and recommendations to clients. 

• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.  

Client & Partner Management 

• Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients.  

• Working with partners and attending regular platform training sessions to further develop your paid social skillset. 

Operational Excellence 

• Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. 

• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. 

• Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

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